About StraightUpSearch

Oneupweb is the only two-time winner of the ClickZ award for "Best Search Engine Engine Marketing Firm". StraightUpSearchs blog authors include experts from Oneupwebs natural SEO, pay-per-click campaign management, research, marketing, design, and sales departments.
Search for Search

More and more, our clients are telling us about the great deal their hosting company has (or their CMS company, or an outside vendor) on search engine optimization (SEO).

What We Want and What We Get!

If you have been using computers and the Internet for a while, you have probably figured out what works and what doesn’t when it comes to searching for the things you want.

Local Search: Is It Really Ready For The Red Carpet?

A rainy Friday afternoon and I’m in the mood for a movie. I can’t easily recall any recent movie previews and I am not really sure what’s out there.

Ask vs. Google – An Observation of Search Results
· 2

I have always considered it a good idea to use multiple search engines when performing a specific search.

Taking Candy from a Baby

The new Starter Edition of Google AdWords offers a solution to advertisers who don’t have the time or the money to spend on creating an effective PPC campaign… Right?

Shelf Life of SEO

As we move into the information age of technology, positioning on the internet rollercoaster is just that, “a whirl of a ride.”

It’s All Relevant

A funny thing happened on the way to writing this examination of the Yahoo! trademark policy.

Dear Online Diary

A diary can be a young girl’s best friend, a place to list her utmost secret thoughts and desires.

Landing Pages, Sales & A Life-sized Green Moose

In sales, everyone knows it’s a lot easier to call a potential client from a pre-qualified lead, rather than making a cold call.

Podcasting – Is Anybody Really Listening?

Is it me, or is everyone podcasting these days?

Calling All Conversions

Well it’s that time again – time to renew my cell phone contract. Should I keep the same provider?

5 Lessons in Expertise – A Blogger’s Evolution

I always wanted to be an expert in something. After six years of college and two degrees, I thought I was a political expert.

Defining Paid Search Networks

Reading any of the major search engines’ explanations of their paid search networks and where they will display ads is at minimum misleading.

Training with the Perfect Integrated Marketing Machine

“Da Da Da. Da Da Da.” Not to be confused with The Police song “De Do Do Do, De Da Da Da” from 1983’s ZENYATTA MONDATTA album.

One Small Step for PayPal…
· 1

In the ever-evolving world of mobile commerce, a logical area of future opportunity is payments made through mobile devices.

Website Usability – Is Your Site a Boy Band?

Born out of the imagination of managers and producers and assembled like a dysfunctional puzzle, the boy band is a marketing phenomenon designed with one specific goal in mind.

Im Wearing Wireless Underwear

Mobile music and video options for your cell phone and other hand-held devices have been the latest consumer craze and are still hot right now.

Viruses & Spyware Don’t Taste Like Cookies
· 1

When I first started working with computers a little over ten years ago I had never heard about viruses.

Poor Positions Hurt in More Ways than One

While it may be a common after-lunch ritual to check your website positioning in Google for your company name, there’s another online traffic source to keep an eye on – Web Browsers.

Do B2B’s and B2C’s Collide in Search Marketing?

I talk with marketers and IT folks all across the country about their web sites and their potential to use the search engines to drive traffic.

Haunted By A Super Bowl Ad

Yes, I admit it. I watch the Super Bowl for the ads.

VeriSign Delivers One Key for the Internet

According to the Federal Trade Commission, identity theft affects roughly 10 million Americans each year.

A Valentine for Google Click-to-Call

Dear Valentine,

Loyal Searchers or Just A Bunch of Yahoopla?

In recent news, Yahoo! has invited a test group to participate in a new search incentive program.