About StraightUpSearch

Oneupweb is the only two-time winner of the ClickZ award for "Best Search Engine Engine Marketing Firm". StraightUpSearchs blog authors include experts from Oneupwebs natural SEO, pay-per-click campaign management, research, marketing, design, and sales departments.
Microsoft adCenter – Foxes Need Not Apply

I’ve been excited about the opportunities that exist with the much anticipated release of Microsoft adCenter and recently got a chance to take the reins for the first time.

AdWords Delivery Method Raises New Questions

While altering the daily budget for a paid search client the other day, I noticed a new setting that’s available in Google AdWords Campaign Settings.

Google Goes Hungry when IE Serves Up MSN

Even though Google has a problem with Internet Explorer 7 serving up MSN Search as the default engine, the Department of Justice doesn’t.

Podcasting Desktop Radio

Remember when desktop publishing was the next big thing? (Of course not, you’d have to be my age and remember when certain rock formations were born.)

Google Adwords Gets Find & Replace Tool

Every time I start pondering a blog topic for StraightUpSearch a feeling of venomous backlash comes over me; all I can think of are the many things the search engines get wrong and should improve upon for Paid Search Marketers.

Paying Attention to Internet Advertising Opportunities

Since I graduated from college in 1999, each of the four companies I’ve worked for has been an online business.

Straight Up Site of Interest – Blog Publishing

The wait is over. It’s time to sit back, relax, and enjoy another installment of our Straight Up Site of Interest.

Google Should Go Hungry when IE Serves Up MSN

By now, you have most likely either seen or heard about the NY Times article discussing Google’s recent complaint to the United States Justice Department (the same Justice Department Google recently sparred with in regards to handing over search data).

It’s an Ad World

Napster is back in full effect, kind of. A recent article in USA Today discussed its new ad supported model. Now visitors can come to Napster and listen to music absolutely free.

Tell Clients When You Move Your Website

Can you believe it? My favorite candy store up-and-moved on me. I stroll up the sidewalk, anxious for a fresh pack of Cherryheads, and there it is – a tasteless, black & white “We’ve Moved” sign.

Copyright Infringement & the Real Meaning of ‘Google’

Being the true search marketing professional that I am I have to admit that Google is my home page.

del.icio.us is delicious

So I have stumbled upon something quite wonderful on the web, my little hidden gem if you will, although it’s not that hidden anymore.

Usability and the Retail Website

The ability to shop without leaving the comfort of your home – what a wonderful time to be alive!

Investing Googles $10 Billion

Recently, CNN.com ran an article titled “What should Google do with its $10 billion war chest?” It mentioned that Google’s $10 billion coffer is predicted to grow to $12 billion by the end of 2006.

The Birdies & Bogies of Online Marketing

The Masters wrapped up recently with everybody’s favorite lefty (Phil Mickelson) taking home his 2nd green jacket.

Are You Convinced?

I recently read an interesting Marketing Sherpa case study on a successful search engine marketing (SEM) project.

Who’s Going Mobile?

With new developments in the mobile market happening almost continuously, I thought it was worthwhile to visit some of the recent highlights.

A Common Language for Online Advertisers

Coming from a background of more traditional media, I was used to everything being called the same thing.

Customer Service is a Class Act

Here’s a question for you: What’s the difference between great service and great services? Let me tell you a quick story to help answer that question.

Website Usability Eclipses SE Rumor Mill

I’m guessing that, were Nostradamus to write a book called Predicting for Idiots, one of his first guidelines to a budding prophet would be “keep it vague, young apprentice.”

Can You Hear the Opportunity?

As a continually evolving online marketplace continues to do just that, marketers are always looking for the next big thing. Those untapped markets that can help take them and their clients to the next level.

Straight Up Site of Interest for RSS Feed Creation

It’s time once again for another installment of everyone’s favorite, our Straight Up Site of Interest.

The Fools of April, May, June, and October, and

By now, most of the online community has likely grown wise to the deliciously witty April fools joke, Google Romance.

Walk a Mile in Those Entrepreneurial Shoes

You have a client who’s driving you nuts. This may be a very successful closely-held first generation company, an entrepreneur on the cusp of greatness, or even an older company with a nervous new owner.