About Stoney deGeyter

Stoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing and has built a wildly successful website marketing company that succeeds through both personal and professional integrity. You can read Stoney's blog posts at the E-Marketing Performance blog and more of his work on several well-known SEO and marketing news sources including Search Engine Guide and WebProNews. Stoney has authored two website marketing books: E-Marketing Performance: Effective strategies for building, optimizing, and marketing your website online and Keyword Research and Selection: The definitive guide to gathering, sorting and organizing your keywords into a high-performance SEO campaign.
Good SEO Starts with Smart Purchasing Decisions Good SEO Starts with Smart Purchasing Decisions
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I don’t know about you, but sometimes I get completely overwhelmed with the sheer amount of time, energy and raw hours that go into properly marketing a website online. The thing that gets me the most is that with SEO …

Delegating Your SEO Tasks Into a Successful SEO Campaign Delegating Your SEO Tasks Into a Successful SEO Campaign
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For a lot of people, running a business is about making money. But, for me there is so much more to running my company than that. Sure, I love the opportunity to create profits, but I also love that I …

Why Time is a Big Factor in Big-Time SEO Success Why Time is a Big Factor in Big-Time SEO Success
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To know the value of one year – ask the student who failed their final. To know the value of one month – ask the mother of a premature baby. To know the value of one week – ask the …

What Do You Value From SEO Conferences

Sunday I’ll be taking off to San Jose for a week at Search Engine Strategies. Earlier this year I spoke at SES New York, but in San Jose I’ll be going as press. Which means I get a free pass and I’m expected to write about my experience. That’s a decent trade-off!

Search Engine Strategies


SEM Conferences You Should Be Attending

SEMpdx Searchfest

Stoney at SEMpdx

Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my one-year anniversary speaking at conferences. They opened the door for me at Searchfest 2007 and were kind enough to invite me back this year. Boy, am I glad they did.

Internal and External Linking Values

Wiep Knol put together a fantastic document on internal and external linking values.

PubCon – Blue Men & Social Media

On Friday the team and I returned from PubCon 2008. I have to say that PubCon is one of those events I look forward to every year (even though this is only my second year!).

For SEO conferences, PubCon is easily the least expensive one. But on an ROI level, it is also easily one that provides the most bang for your buck.

Here are a few sessions that I enjoyed the most:

SES – Day 3 Wrap Up
I’m sitting in the last session, just having posted my incredibly week synopsis of what the speakers addressed. My BFF, with the hottest last name in SEO (Jennifer Laycock) is still telling her story. Maybe the Q & A will be better.

SES – SEM Pricing Models

Industry Track, Wednesday 3:15 – 4:30 PM

SES – Day 2 Wrap Up
I had “intended” to go to the Putting Search in the Marketing Mix Session at 1:30 today, but I was too busy partying with my bud Jennifer Laycock and the rest of the Search Engine Guide gang. And I finally got to lay eyes on the elusive Robert Clough, that handsome man that he is. It was a pleasure being among a group of people, all smarter, more knowledgeable and better writers than I. But I had the coolest shirt, so it all evens out!

SES – Successful Site Architecture

Fundamentals Track, Tuesday 4:45 – 6:00 PM

SES – Session: Video Search Optimization

Multimedia Track, Tuesday 3:15 – 4:30 PM

SES – Web Analytics & Measuring Success Overview

Conversion Track, Tuesday 10:30 AM – 12:00 noon

SES – Day 1 Wrap up
I’m sitting in the final session of the day, Searcher Behavior Research Update, and I’ve completely zoned out. It’s not that the session isn’t interesting, to be honest, I don’t know if it is or not. I’m just brain-full. I can’t take anymore. I’m done. Good thing Rob and Diana are off in some other session diligently taking notes.

Tasty Search Goulash: Weighing in on Universal Search

I’ve had some time to consider Google’s new universal search that they are implementing in their search results. What I see makes me think of this in terms of search goulash.

Search Engine Friendly: On Page Content
About a year or two ago I had a potential client contact me to inquire about our services. They had heard a lot about us and were really interested in our services for their website marketing. But our discussions ended up hitting a snag before we could get a contract signed. In fact, I basically told them that we were not the ones to be able to help them.

What was the snag? They were unwilling to make any changes to the visible look of their website. They said they had poured thousands of dollars into the design and they liked it exactly the way it was.

Search Engine Friendly Pages and Domain Names
Last week I wrote that a search engine friendly website is not the same as a search engine optimized website. While that is a good article in and of itself, I’m using that as a jump off point to start a short series on the topic of building a search engine friendly website. Just in case you haven’t caught on yet, this is the first post in that series.

A Real Customer Service Lesson

In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything. There is nothing worse than needing help in a store and getting ignored by the very people who are supposed to be there to help.

Search Engine Friendly Isn’t Search Engine Optimized

When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance. Kind of like how building a car is not the same as making it ready to compete in the Indy 500. Those are two different tasks altogether.

Are You Communicating Properly?

Even when you think you’re communicating properly, you may not be. If you’re anything like me (and honestly, let’s hope you’re not!) you find yourself getting frustrated from time to time because some people are not following your directions. You couldn’t be any more clearer, right? Well, maybe you could!

Poor Customer Service Exposed

My saga of bad customer service continues…

The Charter Fiasco

A couple of months back my monthly bill for internet service at home changed from $34.99 to $39.94. Raises in fees are a fact of life and I never gave the $5 monthly increase more than a couple of seconds thought. That was until I got my bill last month which added an additional $15 to my newly increased monthly bill.

Finding a Good Leader

Finding good leaders, I mean the really good leaders, is not easy. John Maxwell, in his book Developing the Leaders Around You gives us a few pointers on what to look for when looking for a good leader.

Positiveness: The ability to work with and see people and situations in a positive way.

Servanthood: The willingness to submit, play team ball, and follow the leader.

Growth Potential: A hunger for personal growth and development; the ability to keep growing as the job expands.

Give Constructive Criticism Constructively

Last week I read an article that blasted Rand for an article he wrote pointing out the differences between expert and novice SEOs. While I agree with everything written in that article, I think the author could, and should, have taken a better approach.

Selling That Thing That You Sell

The other day I went to a local seminar on “internet marketing”. I honestly didn’t expect a whole lot; it was one of those “how to make money on the internet” things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar.