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About Steven Bradley

Steven Bradley is a web designer and search engine optimization specialist. Known to many in the webmaster/seo community by the username vangogh, he is the author of TheVanBlog, which focuses on how to build and optimize websites and market them online.
SEO Advice for Free

Yep, free seo advice.

Last Wednesday Loren Baker announced that Search Engine Journal would be launching a new project called SEO Clinic. Every week SEO Clinic will offer advice to one selected site among those that request a review.

Is There an Optimal Blog Post Length?

Graywolf raised an interesting question in regards to the length of blog posts. Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links?

From Blogging in a Sound Bite World:

The Week in SEO

I come across a lot of good articles each week that I never get to mention, so I thought I’d join some of the other bloggers in the seo community and offer a few links. I’ve hesitated to do this in the past, because I imagine you’ll already have seen some of these, but I decided to give it a shot and see how it goes.

Full or Partial Feeds

Since the day I began posting on my blog I’ve always published partial feeds of my content. I’ll be honest in that I don’t remember why I made the decision originally, though I suspect it had something to do with not wanting all my content scraped and republished. Until an hour ago I had always thought the partial feed decision was the best way to go. Then I read a single post and did a little research and I now think I may have been wrong all this time.

Creating A Successful Website On A Small Budget

Yuri thinks so and wrote a post last week entitled Create a small business website on a small budget to tell you what you need to think about if you want to get it done.

Here’s the basic checklist of what you should be doing:

* research your customers
* research your keywords
* plan your website
* get a content management system
* get a website template
* improve template usability
* make the template accessible

Keyword Tools – The Changing Landscape

Recently the the seo community has been abuzz with news that the Yahoo/Overture keyword tool has not been functioning and that it may be gone permanently.

Reasons To Build More Accessible Sites

A post over at Threadwatch just caught my attention. Of course with a title like Web 2.0, Dude, Who Cares, Where’s Phone 2.0? how could it not grab attention?

V7N is Brokering Contextual Links

It’s only been a few days since John Scott and Jeff Behrendt opened the new V7N contextual links to publishers and already the frenzy has begun with bloggers unable to sign up fast enough for the program.

Yahoo Displays SERP Title Based On Anchor Text

The dichotomy of having a Yahoo directory listing has been known for years.

Digg And SEO Don’t Play Nice

You may have heard that recently many seo and marketing related sites are getting banned by Digg for the scandalous offense of being seo and marketing related sites.

Effective Web Design – Look Beyond Aesthetics
· 1

If I mention the word design it’s likely to call up images of creative graphics, artistic layouts, and decorative aesthetics. But is that what design is all about? Are all those fanciful wows necessary to have a successful web design?

Marketing Through Storytelling

Heard a good story lately? Do you have one to tell about your business?

Perception Of Value

Why do people buy your products? Why do they purchase any product or service? One thing’s for certain, it’s not about the price.

Is Your Site In Harmony With Itself?

Earlier today I came across the article, Should Writers Be Held Accountable for Web Page Performance?.

How Much Space Do You Need With Your Hosting Account?
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Web hosting is an extremely competitive field and most web hosts will offer some rather large amounts of space in an effort to sell you on their services.

Do Ugly Sites Sell More?

I came across The Surprising Truth About Ugly Websites, an article pointing out the benefits of having an ugly website. Can it be true that ugly websites sell more than their attractive counterparts? I don’t think so.

User Performance Design

Last week on the Cre8PC blog Kim Krause Berg mentioned two new usability documents released by Larry Constantine. The post led me to one of Larry’s older documents entitled Beyond User-Centered Design and User Experience: Designing for User Performance, which I have just recently read. The previous link will take you to a page where you can download the PDF.

Link Bait: The Path To An Improved Web
· 1

With link bait becoming such a popular and successful tactic in SEO it was only a matter of time before people started rallying against it as the most evil thing to hit the world of marketing sincewellsince, whatever was the last successful SEO tactic.

Making the Most Out of Your Spike In Traffic

Recently I asked if your business was ready for sudden attention. I wanted to follow up on that post with some thoughts about what you should do when you get a new influx of traffic. It’s not enough to do business as usual is you want to retain your new visitors. You need to improve to meet the new challenge.

Your Business – Is it Ready For the Attention?

Is it? Are you sure it’s ready?

Font Accessibility

Just as it’s important to choose the right colors for your design, it’s also very important to make good choices about the fonts you use in your design.

Balancing Your Link Profile Links

It’s a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete.

Marketing Through forums and Social Networks
· 1

When Yuri interviewed me one of his questions was in regards to finding clients through forums. I thought I’d expand a little on that question and talk about how to use forums to market yourself and your business.

The Sound Of Your Blogging Voice

“To gain your own voice, forget about having it heard. Become a saint of your own province and your own consciousness.”