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About Steve Rubel

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
How to Manage Your Draft Blog Posts

Pascal offers some terrific insights on how bloggers can manage their draft postings.

Blogging for Business Book

Ted Demopoulos and Shel Holtz have a new blog called Blogging for Business that accompanies a forthcoming book with the same name.

Personal Blogs and Interest Conflicts

What limits, if any, should be placed on journalist who blogs on their own personal sites?

Yahoo News Tests Trackbacks, Enhancements

Yahoo News is gearing up to implement trackbacks.

MS Blog Policy to Address Country-Specific Issues

IDG News reports that Microsoft has revamped its blogging policy after many employees expressed outrage over the company’s abrupt censoring of a Chinese blogger.

Dateline NBC Courts Blogs for Links – So What?

According to Nathan Weinberg, Dateline NBC is courting certain tech bloggers to link to a special live blog they are hosting in conjunction with their series on sexual predators.

Blog Your Way to Money with Adsense

Over on the Google Adsense blog they are providing invaluable tips on how to optimize your Adsense ads to make more money.

Wikipedia Bans Congressional Access

Wikipedia has blocked certain US Congressional IP addresses over allegations that certain staffers repeatedly ignored community policy and edited out certain passages of articles they object to.

Cymfony Opens Blog, Web 2.0 Knowledge Centers

Cymfony has launched a Knowledge Center that contains all kinds of rich information to help marketers learn about blogs, consumer generated media, PR measurement and Web 2.0.

Jeff Jarvis, Craig Newmark in J-Venture

I had missed this one. Jeff Jarvis and Craig’s List founder Craig Newmark are reportedly working on a new venture to aggregate quality investigative reports from citizens and professional journalists.

ESPN Wipes Ad Fees, Bad Reviews from iTunes

An update to my earlier post on the ESPN ads on iTunes.

LAFD PR Listens, Engages and They Even Blog

Kudos to the Los Angeles Fire Department (LAFD).

Web 2.0 *Is* All Hat *and* All Cattle

The San Francisco Chronicle has a big piece on Web 2.0 that gets to a fundamental question.

GooRSS Streams Google Results via RSS

Miel Van Opstal has posted an awesome array of RSS tools.

DOJ May One Day Try to Break Up Google

In chapter eight John Battelle’s incredible book, The Search, he astutely predicted that Google would increasingly fall under the watchful eye of the US government.

ESPN Finds Selling Ads on iTunes is a Bad Idea

It’s only been a day since ESPN started selling their cute “This is Sports Center” Ads on iTunes, but already they are getting a big thumbs down from consumers.

The FeedButler Digged It

Someone better update that News 2.0 matrix because here comes FeedButler.

Doc Vodcasts to Save Lives

I love this story. Grayson Wheatley, a cardiovascular surgeon at the Arizona Heart Institute, is giving his patients iPods loaded with video podcasts about diet, exercise and the heart.

News Flash: PR is Still Alive!

With the second post in his PR is dying series Tom Foremski is saying that the agency world has a future as bright as Larry Fortensky’s.

Microsoft Exec Dines with Bloggers

Thomas Hawk: “Last Night Jim Allchin, co-president of Microsoft’s Platforms, Products and Services Division met with a small group of bloggers and technologists here in San Francisco for dinner.

Blog Relations 101: Don’t Try to Pull a Fast One

Over at MobHappy comes word of some PR professionals who tried to pull the wool over these bloggers’ eyes and now are paying dearly for it.

The Era of Me2Me Communications

Richard Edelman has a really smart byline up about what he calls the Me2 Revolution.

Selling Someone on Blogging? Read This

Peter Caputa has written a hysterical fictional conversation between a PR consultant and a prospect interested in possibly blogging.

Blogger Junkets Rekindle an Old PR Approach

In the pre-Internet era (I know call me a mastodon), press junkets we’re huge.