About Steve Rubel

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
You’re Up, They’re Down

The Washington Post’s Leslie Walker says growth is skyrocketing at sites focused on social networking, blogging and local information.

Barnako Goes All Blog

Longtime Internet watcher Frank Barnako is giving up his column to become a full-time blogger for Marketwatch.

New Line Markets with Tagworld

New Line Cinema is marketing the new Snakes on a Plane flick using a special promotion on TagWorld.

How I Work

Fortune has a really cool series called “How I Work.” They interviewed an array of business leaders and celebrities about the tools and techniques they use to manage their day.

Google Real Estate Launches

Shimon Sandler has discovered Google’s new Real Estate beta.

Blogging Slow to Take Off in Europe

Neville Hobson breaks down a new survey of 1,500 business leaders from Europe’s top 15,000 companies. It confirms that blogging is slow to take hold in Europe. Here are the key stats…

When the Team is the Brand

Putting your brand on a stadium is relatively low risk, albeit expensive advertising.

E! Searches for Shooting Stars on YouTube

Last week we talked about media and marketers partnering with YouTube, rather than fighting it. E! Entertainment Television understands this and they are putting their money where their mouth is.

Facebook Faces the Gulf of Reality

The Journal is reporting (subscription required) that Facebook is shopping itself for as much as $2 billion, but that potential acquirers don’t agree with this valuation.

Marketing’s New Black

What’s black and white and read all over? The answer to this limerick used to be “a newspaper.” Today it’s the Blackberry.

Emerson’s RSS Starter Kit

Emerson Process Management, which recently started blogging, built an RSS Starter Kit to get their customers up to speed on using feeds.

MySpace Mania

My Edelman colleague Marilynn Mobley sent over some staggering statistics about MySpace.

Disney, Pixar Imagineers Blog Company Missteps

Pixar and Disney’s imagineers have started up a rather forthright blog called Re-Imagineering.

Search YouTube the Ajax Way

At first I didn’t know what it was when I saw it on del.icio.us. Qooqle Video turns out to be one really cool way to search YouTube.

TypePad Introduces Blog Widgets

TypePad has rolled out a nice new feature that bring dozens of widgets to your blog from other Web sites like Flickr, Technorati, FeedBurner and more.

State Department Schools Us on Blogs

The US Department of State hosted a webchat with David Kline. For those of you who might not know David, he wrote blog! how the newest media revolution is changing politics, business, and culture.

eponym Debuts Blog Platform, Search

There’s a new free blog host in town – eponym.

YouTube is a Friend, Not a Foe

YouTube is capping video lengths to reduce copyright infringement, according Ars.

Mark Cuban’s Lessons for Revolutionaries

Regulars here know that I am a huge Mark Cuban fan.

Paying Attention to Attention

As the number of inputs we allow into our lives increases, there’s a huge demand for tools that help us manage our attention.

Citizen Marketers Party on YouTube

Jackie Huba is warning brand marketers to scan YouTube for consumer generated ‘commercials’ about their products.

Feds Turn Iraq Documents Over To Bloggers

The US government is becoming increasingly blog savvy in the way they handle PR.

Filter Your Feeds for Free

First there was FeedRinse. Some complained that they were stingy on the free feed filters.

Podcasting for the Masses

Pete Cashmore reviews Evoca.