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About Steve Rubel

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
A Social Network for Feed Fans

Feed Collectors is a site where users can collect and share their RSS feeds in a social network environment.

Study Puts Blog Readers in Buckets

A new survey of 36,000 blog readers conducted by BlogAds reveals there are different types of blog readers.

Palopia: the Next FaceBook or MySpace?

The Daily Trojan, the USC student newspaper, profiles Palopia founder Trent Bigelow (no relation to Deuce).

Blogging Causes Trash Problems in China

The Peoples Daily, the most influential and authoritative newspaper in China, tackles to blog or not to blog.

Accelerating the Conversation

When I joined Edelman earlier this year, Richard Edelman made it clear on his blog that digital is the future of the agency.

Put Digg on Your Google Home Page

Digg has an official module for the Google Personalized Home Page that’s pretty neat.

Del.icio.us Mobile
· 5

Here’s a great tip I picked up from BlackBerry Hacks, a book by Dave Mabe.

The Transient Web

I have been on the Web for 12 years now and the Internet for many more, going all the way back to BBSs, CompuServe and Genie.

Is Podcasting Evolutionary or Revolutionary?

Let me preface this post by saying I do love podcasting. I listen to and watch a lot of them.

Go Tag Yourself on Ziki

Ziki.com is a new entry into the social networking space. It connects people based on how they tag themselves.

Bloggers Impact Brands in Europe

According to a new report from Jupiter, the growth of consumer created content has already had a wide influence and may seriously impact on brand communications in Europe.

TV Execs: Online Vid Numbers Insignificant

This morning I attended a panel hosted by AdAge called The Upfront Conversation.

Males Are the Predominate RSS Users

The Media 2.0 blog breaks down a bunch of really interesting statistics from the latest AdAge Interactive Fact Pack (PDF):

The State of the Podosphere

Feedburner says there are more than 1.6 million aggregate subscribers to FeedBurner-managed podcasts, and this number has more than doubled in the past six months.

Local News, Google Maps Mashed Up

Riddle me this. What do you get when you combine Google News RSS feeds, your zip code and Google Maps?

Fear Not

Anil Dash describes how to address corporate fear of blogging:

From Zero to Google

Want to know how to jump start a new blog? Read Darren Rowse’s case study.

How to Track Your Group’s Attention Data

Here’s a neat idea I just discovered. If you’re willing to move all your blog/news RSS feeds into a single aggregate feed, you can track your or your group’s or even your company’s attention metadata.

Bloggers Should Think Coo-petition, Not Competition

Jason Calacanis chastises the WSJ for not directly linking to bloggers. He wants the WSJ to give blogs the credit of a direct link rather than hiding behind Javascript code. That’s touching.

Learning the Lingo

There’s a list of blogging terms on Wikipedia. It covers the more common phrases and words.

The Difference Between Firefox and IE

When you read this post on the Google Blog about their new Firefox toolbar it’s clear there’s a chasm between most Internet Explorer users and Firefox heads.

The Quick and the Dead

Are you responsive? Boy is that a loaded question. Itzy (love the name) asks if responsiveness impacts your professional reputation.

Social Media Spending to Hit $757M in 2010

The total marketing spend on social media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to a research report that will be available on April 11 from PQ Media.

RSS Appreciation Day

Ike Pigott, a public affairs officer with the Red Cross in Birmingham, Alabama, has a bright idea.