About Steve Rubel

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Google News Takes Heat Over Blog Exclusions

Google is getting smacked for removing conservative e-zines and blogs from Google News.

The Magic “T” of Marketing

During my Q&A with Stuart MacDonald at Mesh I talked about The Magic “T” of Marketing.

Google Launches Consumer Generated Campaign

Google Blogoscoped notices that Google is developing deeper ties to Hollywood.

Y! Tube in the Works

Microsoft’s Niall Kennedy dug through the Yahoo analyst day deck and found out that a new Finance site, a revamped My Web 2.0 and last but not least a YouTube clone are on their way.

Inquisitor Instant Metasearch Rocks

Inquisitor has launched a rockin’ Web-based metasearch engine that scours A9, Amazon, digg, Google, Technorati and Yahoo.

Technorati Adds Blog Baseball Cards

Technorati has created nice little blog baseball cards that show you a bloggers ranking (no matter what number they are), top tags, citations, posts, Alexa charts and more.


I participated in a fireside chat with Stuart MacDonald at Mesh today. We covered a range of topics about blogs, social media, marketing and PR.

Om on Media at Mesh

Mark Evans from the National Post is grilling Om Malik on the future of media at Mesh Conference here in Toronto.

The Daily Me

The Wall Street Journal spotlights a whole new generation of news sites powered by RSS that track reading habits and use that data to make story suggestions based on what others like you have read.

TV’s Future is an Ad-Free, A-La-Carte Model

When HBO landed on the scene in the 1970s it unwittingly pioneered consumers to subscribe to premium TV programming over copper cable wires.

Flickr Beefs Up as Tabblo Launches

Thomas Hawk gives us a tour of a tabblo, a new photo sharing site. Further, he points to an upgrade note from team Flickr.

Nooz for and by the MySpace Crowd

At first glance Nooz looks like another community edited news site. Au contraire.

LAPD Blogs

The Los Angeles Police Department has started a blog, joining the LA Fire Department which has had one for quite awhile.

25 Things I Learned on Google Trends

To give you a sense of its tremendous power for tapping into the world psyche, here are 25 things I learned on Google Trends. Someone should start a blog on this kind of stuff.

Teens May Not Go Trading Spaces

TechCrunch has more information on AIM Pages, AOL’s effort to court the MySpace crowd.

Plagiarism and Full Text Feeds

Unsurprisingly, The Boston Globe says that online plagiarism is rampant in the blog world.

BBC Opens an API

The BBC has launched an experimental API for software developers. An API is basically a data stream.

A Case Study in The Transient Web?

Remember when I wrote about the transient nature of the Web? It might be happening to YouTube.

RentAThing, Portable Reputation Management

Dave Chiu and Didier Hilhorst are proposing the rollout of a special personal reputation management system called RentAThing that would follow you wherever you go both online and off.

Suing Bloggers is an Invitation for Bad PR

Late last week Warren Kremer Paino Advertising sued Maine blogger Lance Dutson for copyright infringement, defamation and trade libel and injurious falsehood.

Marketers Experimenting with Emerging Channels

According to a new report from Forrester Research most marketers are relying less on new forms of interactive media than they are the tried and true.

MySpace, Facebook Go Mobile

What do you get when you combine two of the biggest tech trends today – social networking and mobile?

Will Social Media Shatter the Glass Ceiling?

Despite our country’s great strides in working to give women equal rights in virtually every aspect of society, there is still a “glass ceiling” both in PR and in the broader Fortune 500.

Google Juice 101

Leslie Walker at the Washington Post explains how how to boost a web site’s rank by increasing its Google Juice.