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About Steve Rubel

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Apple Offers Podcast Lessons

Apple has launched a video podcast (iTunes link) that demonstrates how to use the new iLife suite to make one.

Blogger Hack Endangers Sensitive Word Docs?

Here’s a potential ticking time bomb. To the Microsoft Office team, you have what could be a sizable PR problem on your hands.

Blogofy Prototype Smart News Reader Debuts

Here’s another RSS reader I saw in my server logs – it’s called Blogofy.

Kvetch About Companies on Your Blog and Win

I am participating as a judge in an exciting new conversational marketing campaign called Everyday Hogwash.

NHL Close to an iTunes Distribution Deal

Here comes sports for your video iPod. Now we’re talking.

When Will Created Media Outshine Earned Media?

In the PR world, we talk a lot about “earned” media.

Small Business Summit to Cover Blogs

I will be speaking next month on the use of blogs in small business at Small Business Summit in New York City.

Finding a Path to Blog PR Bliss

Like Scoble, lately I have been getting a lot of please “link to me” emails.

Apple’s Photocasting, Podcasting, Etc. Tools

Engadget is live blogging Steve Jobs’ keynote at Macworld.

Bloggers Grumble Over Google Video

Bloggers can be a company’s best friend or worst enemy. Take Google.

How Big Blue Blogs

The Westchester Journal News breaks down how IBM blogs.

Ben Would Be Proud

Search Engine Watch notes that Clusty has launched a new specialized search engine to mark Ben Franklin’s 300th Bithday on January 17th.

Verizon’s Secret, No Longer So Little

Here’s yet another shining example of how the blogosphere helps drive the news agenda.

Anonymous Comments Are Now a Federal Offense

According to this post from Jeff Jarvis, President Bush signed into law a prohibition on posting annoying Web messages or sending annoying e-mail messages without disclosing your true identity.

Yahoo Acquires Webjay Playlist Sharing Site

Yahoo! has acquired the Webjay playlist sharing site.

Naked Conversations Now Available in eBook Form

Later this month, Naked Conversations will hit store shelves.

Measure Bloggers with EgoSurf

I’m not sure how scientifically accurate this is, but it sure is fun.

Another Co-Branded Google Page Pops Up

I smell a trend here. Earlier today, I blogged about the Dell-Google co-branded homepage.

Bloggers Scoop Media on Dell, Google Deal

Score another one for the blogosphere.

Report: Apple to Ship HDTVs

Somehow, this report sounds more than just a typical Apple rumor.

Sun Pres Says Blogging Impacted Its Business

In an interview for the Bacon’s Navigator, Sally Falkow writes that Jonathan Schwartz, President and COO of Sun Microsystems said that blogging had played a major role in the revitalization of Sun’s reputation.

Sprint Rolls Blog Influencer Feedback Program

Like Jeff Jarvis Sprint has offered me a Samsung SPH-A900 MP3 wireless phone plus six months of free service in return for my feedback.

RSS-enabled ePaper: Future of Newspapers

Gizmodo has the goods on a new device from Sony called the Reader that displays text and images in a very readable form.

Bubbasoft?

Andy Abramson’s sticking his neck out there with a mighty big rumor on his blog that Microsoft CEO Steve Ballmer is about to step aside as its day to day operations head to make room for Bill Clinton.