About Steve Rubel

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Buzzmetrics, Intelliseek Merge with Nielsen

Buzzmetrics today announced they have purchased Intelliseek and sold a majority stake in the new company to Nielsen, which is owned by VNU.


podOmatic is a relatively new service that promises to make podcasting easier.

Web 2.0 Doesn’t Mean You’re Excused from Reality

So Yahoo missed its analyst’s estimates today and the stock is already down 13 percent after the close.

Glypho Open Sources Novel Writing

Here’s a new site I learned about via email (see, Steve learns). It’s called Glypho.

iTunes Gives Nets a Ratings Bump…

Here’s as clear as correlation as any between the iPod economy and its potential to impact the media landscape.

A Podcast Magazine?

Kris Smith and Todd Andrlik have launched, believe or not, a bi-monthly print magazine dedicated to podcasting called ID3.

Dell Blogger (Yes, There Is One) Departs

One of Dell’s few known employee bloggers, Sam Decker, now is fully immersed in the religion.

Blogging Isn’t Just Writing, It’s a Dialogue

So magazine vet Simon Dumenco is saying that blogs are just writing and that he underlying creative/media function remains exactly the same.

Technorati Charts the Blogs

Technorati has beefed up their charting feature.

Steve Jobs Goes to the Movies

I highlighted this meme in my links tonight, but it’s so darn funny that I think it deserves its own post.

The State of the Social Media Job Market

Indeed.com has launched a new feature that enables you to chart the percentage of all jobs that mention a particular word

Gather Aims to Build a Blog Content Marketplace

Gather has been getting fair amount of media attention over the last several weeks.

Yahoo Has a Big Future in Tagvertising

Two new sites have opened up in an effort to court advertisers to sponsor tags (the latter is down as of this writing).

Google Launches a Killer Mobile RSS Reader

Google has once again answered my prayers for a mobile RSS reader with the launch of the Google Mobile Personalized homepage.

TaylorMade Golf Launches Two Blogs

TaylorMade Golf, one of the leading equipment manufacturers, has quietly rolled out two blogs.

Amazon’s Reviews Are Now Searchable

Amazon.com has made its 10-year-old database of consumer reviews completely searchable!

Get Noticed by Sending Bloggers Traffic

Josh has come up with a neat marketing idea. Rather than pitch bloggers, link to them from your Web sites or intranet.

PR Isn’t Sinking, It’s Adapting

Tom Forensky ponders a big think question: why is the mainstream PR sector booming as the mainstream media sector is fading fast?

So Long Hogwash

Andy, you are so right. The Everyday Hogwash contest plays into “online lynch mob” meme that I have been trying to refute.

CBS Rounds Up Blog Buzz Too

Not to be outdone by Dateline, CBSNews.com has a new feature called blogophile that rounds up blog buzz and tries to save people time so you can “keep your job.”

Search and Play Popular Songs for Free

Now this site is a really interesting experiment, yet it opens a huge can of worms for the music industry.

Sprint Launches a P2P Passalong Campaign
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OK, a lot of the marketing buzz these days is about the Web, but Sprint is out to prove that you can still execute a really cool person-to-person marketing campaign in the physical world too.

Where the Blog and Media Worlds Diverge

Over the past several weeks I have had several interesting discussions with co-workers, clients and prospects about what bloggers generally like to write about.

Dateline: The Blogosphere

Technorati and Dateline NBC have struck a deal for a new regular feature covering the top stories in the blogosphere over the past week.