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About Steve Rubel

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Google: We Have Sinned Against You

In a bid not to be outdone by Yahoo, Google is now telling Bloomberg that they screwed up the launch of Google Video.

Viacom Networks in iTunes Deal

PodGuideTV notes that three Viacom nets – Nickelodeon, MTV and Comedy Central – now have shows for sale on the iTunes Music Store.

AP’s Unbloggy Blog

The Associated Press is blogging the World Economic Forum from Davos, Switzerland where political, business and media leaders are gathered.

Weighing Podcasts vs. Webinars

With all respect to Jackie Huba, I disagree with her assertion that companies should dump their webinars for podcasts or videocasts.

Green Bacon’s and Spam is Bad for PR

While I was at the WOMMA conference I had the pleasure of meeting the delightful Tara Kirchner.

Is Google Forcing Us to Eat Its Own Dog Food?

Andy “I’m Not Jennifer” Beal says that Google is preventing users from navigating beyond the first page of results when searching for anything Google using Internet Explorer.

Yahoo: Podcast Interest Far from Mainstream

According to the Yahoo! Buzz Index, podcasts haven’t yet captured the interest of mainstream consumers.

Common Sense Blog Tips from Forbes.com

Forbes.com columnist Tom Taulli offers sound tips for generating blog buzz…

AdAge Podcasts

Advertising Age has launched a new podcast called Why It Matters. You can subscribe on iTunes.

Yahoo Addresses Blogstorm

Over on the YSearchBlog Yahoo has officially addressed yesterday’s intense discussion over Susan Decker’s now infamous quotes.

Wrickr Beta Launches

Wrickr has launched.

Yahoo Cedes Search to Google and So Do I

This story is sure news to me. Yahoo is going on record saying that it’s not their goal to be No. 1 in Internet search.

McDonald’s Launches a Stakeholder Blog

McDonald’s has launched a new blog called Open for Discussion that will offer perspectives on the company’s “aspirations, activities, and challenges … to make a difference on corporate social responsibility issues that matter.”

180 News

Dwight Silverman is pointing to another collaborative news site.

Are You Ready for the Video Big Bang?

According to a an ABI Research report Apple’s announcement last year that it would sell videos on the iTunes Music Store triggered the online video “big bang.”

News Alloy Promises to Bring it All Together

News Alloy is a new service for discovering, reading, and sharing Internet news and information.

Ten Things Disney Can Teach Us About Blogging

I spent this past weekend hanging out at the Walt Disney World resort with my fellow blogger, Josh Hallet.

News 2.0 Matrix

Paul Montgomery has put together a feature matrix for all of the sites that aggregate news.

Sound Advice on Corporate Blogging

I sat on a panel discussion today during the Word of Mouth Marketing conference on what makes for a great blog.

Blogging the Word of Mouth Basic Training Event

I am at the Word of Mouth Marketing Association’s Basic Training conference in Orlando, Florida today.

How and When to Respond to Conversations

During one of the early sessions from the Word of Mouth Marketing conference, Idil Kakim from Burson Marsteller asked the panelists whether companies needed to address every single comment/question that comes in on their blogs.

One Click Web Sites

I just got an email about a service called Posima.

Will RSS Revolutionize Email Newsletters?

Hamid Shojaee just wrote me about a startup he’s formed called Squeet. The service streams RSS feeds via email.

A One Stop Shop for Tags

Three easy steps for generating blog tag codes…