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About Steve Rubel

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
Podvertising Gives NPR a Boost

National Public Radio, which wholeheartedly embraced podcasting early, is seeing a nice return on its investment.

Borders Such as Advertising and PR Hard to Define

It has occurred to me these past few months that it’s far harder to define borders today than ever before.

Imbee – Social Networking for Kids
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Imbee has has launched a new social networking site that caters to kids.

Mothers All Over Social Networking

More than any other demographic group, mothers seek out their online peers for support and advice, according to a new report from eMarketer.

Netscape Back with Hybrid Journalism Site

Netscape is back baby and in a big way.

New Social Network for Moms Opens

Someone at the Association of National Advertisers conference I spoke at asked me if social networking was just for kids and teens. It isn’t. In fact, just yesterday a new social network for Moms called Mommybuzz opened.

comScore: Social Networking Booming Worldwide

Comscore Media Metrix just released audience numbers for some of the largest social networking sites on the Web.

Google Talking Voice Recognition?

Senior Google executives are dropping big hints that the company’s future growth will come not just from PCs but from voice recognition services over mobile cellular phones and cars.

Google May Acquire Thumbstacks Says Gartner

MarketingVOX is reporting the Gartner Group thinks that Google will likely acquire a web-based PowerPoint-like presentation application, such as Thumbstacks.

Bloggers Need Talent Agencies

Shel Holtz brings us a ditty about an HR blogger named Cheesman who auctioned himself on eBay and snagged $7,000 to promote a company at the upcoming Society of Human Resources Management conference.

Om Malik Leaves Business 2.0 to Go Solo

Business 2.0 journalist/blogger Om Malik is reportedly quitting Business 2.0 and going solo.

Robert Scoble Quits Microsoft

Blogging pioneer and all-around good guy Robert Scoble is leaving Microsoft to join Podtech.net, a podcasting/video blogging start up that recently took in several million dollars in financing.

When the Electric Company Gets RSS

I had to put a call into my local power company – the Long Island Power Authority – today to take care of a customer service issue.

HuffPo’s People Ranker

The Hufffington Post has a little widget on their new Eat The Press site that pulls in data from Google Blog Search into nice little charts.

Yahoo Launches Social Media Gay Pride Site

United Press International reports that Yahoo has launched a microsite in honor of Gay and Lesbian Pride Month.

The MySpace Economy

Nial Kennedy has a round-up of stats about Technorati’s traffic. Much of it comes from MySpace.

Why the Web is the Rodney Dangerfield of Media

According to a new study by the Online Publisher’s Association 17% of all time spent with media takes place online.

Micropart Advertising

Radio, TV and online media are sold by time of day – what’s called daypart advertising.

Virtual Marketing Jobs

Global Kids, Inc., a New York City based non-profit organization focused on urban youth, is actually looking for someone with experience in working as Second Life Special Trainer.

TypePad to Blend Social Networking, Blogs

Michael Arrington got the scoop on a big TypePad upgrade coming tomorrow called Comet that will blend blogging and social networking.

Flickr to Get Contextual Nikon Banner Ads
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Nikon has struck a deal with Flickr to place Nikon branding on the site, including small logos next to photos that were taken with their cameras.

Wikimapia

What if maps and other reference sources adopted wiki technology? Well, they’re starting to thanks to mashups.

TV News for Sale?

PodGuide.tv notices that a whole batch of video programming from NBC News is available for sale in the iTunes Music Store.

I Like Companies That Say ‘We Suck’

I like companies and products that have the guts to say “we suck” or something close to it. It’s very un PR.