About Stephen Pitts

In-house SEO for a private travel company with great success. Has been influential in developing and building a niche travel directory and search engine. I enjoy learning and sharing information on my blog, SEOPittfall.com to others in an effort to build relevant, content driven websites with the user in mind.
Geographical Modifiers and Relevancy

Back in May, I noticed what appeared to be a test by Google to add more relevancy to search engine result (SERPs) by publishing a search box for geographical modifiers to a requested search query (Google Pushing Local Results). See image below:

AT&T New Browser – Pogo

AT&T stepped into the online realm last year with the purchase of ingenio, and now they have launched their very own browser called Pogo, now in invitation only beta. TechCrunch has invitations for this limited beta.

Essentially, it looks and acts a lot like Firefox. Here are a few screenshots from the new browser:

Google’s Local Search

Today while doing research for a client, I happened to notice something very interesting in Google’s results.

Google Pushes Local Search in SEPRs

The given search was for “hampton inn” and further research on other geographically relevant, broad terms returned similar results like “restaurant” and “mcdonalds.”

Education and Marketing

The smallest remarks can sometimes spur the greatest conversations.

MyBlogLog Looks for Higher Level of “Truthiness”
Today, MyBlogLog added a new feature to the online blog communities… to put it simply, a validation process to verify that you are the owner of the website and have authority over the community.


Breaking Down Yahoo’s Social Landscape

Yahoo! has been a very influential provider of social services online for quite some time.

Yahoo's Social Universe

Over the last few years they have either created or purchased online social sites, here is a quick breakdown of some of the major start-ups and acquisitions:

Knol Highlights

“Knol” stands for a unit of knowledge, according to the Official Google Blog.

Here are some highlights on Google’s new project:

The challenge posed to us was to find a way to help people share their knowledge. This is our main goal.

Educators Want Wikipedia Access Limited
Once again Wikipedia is getting buzz from educators

Microsoft Webmaster Portal Live in Beta

MSN Webmaster Portal was announced in August and was to be released into beta in September and be fully accessible by the end of November, however very little has been released since the initial announcement. Until now.

MSN Jumps on Analytics Train

From the adCenter Blog:

O’Reilly’s Google Analytics 101

Have you ever wondered how to adjust analytics to be fully functional without having to sell the farm to get what you need to be able to improve your websites? Google Analytics is the answer, right?

Wired Magazine’s Geekipedia on SEO
Wow! I thought, pulling an additional insert in my recent Wired Magazine called “Geekipedia” and thought that it might come in handy.

Squidoo Builds People Search SquidWho

Squidoo has launched a new portal called SquidWho

Feedburner and Blogger

Feedburner, recently acquired by Google, has taken a step for their users using another of Google’s products, Blogger.

Do Not Follow Google’s Mistakes

This is not an attempt to bash Google. However, you can sometimes learn what not to do from some very successful people and products.

Rank Checker Tool from SEOmoz

SEOmoz has many tools and information that is extremely useful for SEOs. They have added another valuable tool for your rank building efforts, it is called Rank Checker.

Peopleized: Social Optimization for Real People

Peopleized is a new web 2.0 portal devoted to the social aspect of the Internet.

Google Admits Googlebombing Problems

Google claimed back in January that the Googlebomb was no longer a concern, however, today on the Official Google Blog, Marissa Mayer noted:

Personalized Search (The Death of SEO?)

Search Engine Optimization has been a topic of debate since the concept was developed in the mid 1990’s.

Yahoo Wants Your Feedback

Yahoo wants you… to give them feedback about the Yahoo Toolbar.

The Search Relationship Chart
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Here is a tool that is extremely useful for SEOs to know, it is provided by BruceClay.com and is called the Search Relationship Chart.  (pdf here)

YellowBot – Interview w/ Solfo CEO Erron Silverstein

I had the pleasure of speaking with Erron Silverstein, CEO of Solfo, which has developed a new, Web 2.0 version of local directories with the user at the core of the project. It blends local and social aspects to bring local brick and mortar locations, such as restaurants, services, stores and more, to the forefront and inspire users to add to their communities by placing reviews, ratings, pictures and share their positive and negative experiences to bridge the gap between online persona’s and offline reality.

Focusing on What is Important
Recently I was asked to be interviewed for a new blog that is being created.

So what, right?

I am not tooting my own horn, but many of the questions were very thought out. I would like to share one of them:

Duplicate Content – The Need for it
First, what is duplicate content?

Duplicate content is republishing similar or the same information on multiple pages of a website or publishing the same content on multiple domains.