Author Archive for: ‘Shawn Hess’

Google and GroupM Next Launch SPARK Education Series

Yesterday, on Google’s Agency Blog they announced a new partnership with GroupM Next. GoupM Next’s innovation unit is called Spark and Google wants to help them deliver some valuable marketing education specifically geared toward branding. The duo will deliver a series of events, the first of which started yesterday, to address topics that directly impact brand opportunity and performance in …

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CEO Leadership: Choosing Gut Reaction Over the Research [Infographic]

Market research sometimes doesn’t add up to a hill of beans. After all, consumers are notoriously finicky; what they report and what they do are often very different. Sometimes things are just trendy, no matter what the research says. Other times, something seems like a big hit, but nobody seems to care. It’s a craps shoot. This next infographic from …

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ComScore: Tablet Owners Watch a Lot of Video

ComScore’s recent study of tablet computer owners revealed that one in four smartphone owners also use a tablet computer and that, those using tablets are three times more likely to use them for watching streaming video. Ten percent of those watched videos on a daily basis. Who’s using tablet computers is also pretty interesting. The demographic information from ComScore reveals …

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Personal Finance Essentials [Infographic]

While I believe truly healthy financial functioning is a myth for most people in this economy, there are certain things we can do to make our lives easier. While unplanned expenses like car repairs, medical bills, and other emergency costs can spell disaster for any budget, certain expenditures should be examined more closely to see where valuable cuts can be …

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Twitter Reorganization and Big Hiring Spree

Twitter now employs over a thousand people. Back in January, they only had about 900 people working for them, now that number has grown to 1,046. According to Business Insider, Twitter is on a hiring spree which, so far, has been populated by a lot of ex-Google employees. Also, the company has just went through a massive reorganization that caused …

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Thomson Reuters Acquires Apsmart

This morning, Thomson Reuters announced that have definitive plans to acquire cutting-edge mobile platform, Apsmart, out of London. Apsmart is well known for their application designs on iOS and Android systems. They were actually responsible for the first Shazam app. on the iPhone. Here’s what Reuters had to say about the acquisition: Mobile is an increasingly significant way in which …

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Nasdaq Scrutinized for Facebook IPO Investor Compensation Plan

Yesterday, Nasdaq announced it was finally making some reparations to investors who were effected by the mysterious computer glitch that plagued Facebook trading the morning of the IPO launch. You might recall, they set aside over $40 million in order to handle claims made by larger investment firms who either couldn’t buy, or couldn’t sell at the current market price …

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Bill Gates’ Old Porsche Sells for $80,000

According to Wolfgang Humer, a representative from Dorotheum auction house in Vienna, Bill Gates old Porsche 911 aroused quite a bit of interest when it went up for auction. Apparently there were bidders from all over the world, but it was a German bidder who snatched-up the vehicle for a cool $80,000. Also according to the auction house, this vehicle’s …

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ComScore Reveals Facebook’s Positive Brand Influence

ComScore is getting ready to release a new study on Facebook’s social marketing and they plan to do it at the upcoming ARF Audience Measurement 7.0 conference in New York, along with the release of their new white paper, The Power of Like 2: How Social Marketing Works. What they’ve discovered is that Facebook’s brand exposure actually does have a …

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Bitly Makes Saving and Shortening Links Easier

Bitly wants you to know they’ve been listening to your comments and concerns. Yesterday, they announced they will be making some changes and that it will now be quicker to save and shorten links. In fact, it takes place in one click. Here’s how they describe the upgrade on their blog site: “Now, when you paste a link into the …

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Citrix’s Bytemobile Acquisitions Lands Mobile Carriers as Customers

As we reported earlier, Citrix, a cloud-based specialist, has announced their intention to acquire Bytemobile, a video and mobile data solutions provider. The deal will give Citrix a direct line to over 130 mobile carriers in 60 countries around the globe. The decision to acquire Bytemobile was a strategic one as they have been planning to form a new product …

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WebMediaBrands Launches PageData Pro & PageData Enterprise

Today, WebMediaBrands and their Inside Network research group launch of PageData Pro & PageData Enterprise, their new subscription service for tracking growth metrics for Facebook Pages. They are the latest installments to their suite of data and research products focused on Facebook and Mobile App Ecosystems. PageData Pro customers have access to the following daily metrics for millions of Facebook …

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