About Shel Holtz

Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.

Transparency Key to Shifts Win

Shift Communications, home to social media advocate Todd Defren, was named agency of record for Novell, largely on the strength of Shift’s well-documented social media chops.

Another Lesson on Corporate Blogging

Today’s lesson: Once a post goes up, leave it up. Pulling it down can have worse consequences than letting it stand.

Online Video Will Continue to Grow

My first corporate job-in the mid-1970s working in employee communications for ARCO-was a revelation.

PR agency opens permanent offices in Second Life

PR agency Text 100 made news today by become the first global agency of any kind to establish a permanent presence in Second Life.

RSS Exposes Users to Attack

ZDNet reports from the Black Hat conference in Las Vegas that security experts are increasingly concerned about the potential for malicious attacks perpetrated through web feeds.

Interview w/ SL Business Magazine Editor

Last weekend, I got a call phone call from the editor of the Second Life Business Magazine, the debut of which I wrote about here.

Internal Podcast Podcatchers

I got an email this morning from a corporate communicator wondering what podcatchers companies are using to let employees subscribe to internal podcasts.

Schwartz Launches New Podcasting Service

Perusing my feeds the other day, I came across a press release from Schwartz Communications announcing the launch of a podcasting service.

Sen. Stevens and Net Neutrality

It’s scary when the Chairman of the Senate Committee on Commerce, Science, and Transportation-the committee with oversight of telecommunications, the committee that is addressing the Net neutrality question-displays a remarkable degree of ignorance about the nature of the Net itself.

Joining the Campaign Against Astroturfing

An email from Trevor Cook alerted me to a campaign Trevor and Paull Young are undertaking to fight the scourge of astroturfing.

Streaming Videos Not the Same as Podcasts

I was intrigued by the PRWeek headline: “Free podcasts become driving force in BMW branding push.”

Blog the Way we Tell You To. Right Now!

Back in the early 1990s, when I worked in communications at Allergan, Inc., the company introduced a new silicon intraocular lens, the artificial lens used to replace a bad organc crystalline lens during cataract surgery.

RSS vs. email: The First Phase of New Technology

On Monday, Micro Persuasion blogger Steve Rubel posted “35 ways you can use RSS today.”

Reaching for Something to Blog About?

One of the problems with blogging on a theme is the need to post new material on a regular basis.

Nielsen to Track Online TV Watching

I can’t remember which technology columnist predicted on-demand television in 2-3 years, but I do remember thinking it was a seriously optimistic projection.

Relationships as a PR Goal
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Over the past many years, in speeches, workshops, books and articles, I have steadfastly preached two axioms of public relations:

Customer Service on the Edge

Companies that listen to bloggers have a unique opportunity to improve their reputations and win converts to their business models.

Which Trends Matter

BL Ochman notes that the new Google Trends service does not include blogs in its calculations.

Spell with Flickr

Flickr is a treasure trove of material; it’s remarkable what people will take pictures of.

Enticing Readers to a Redesigned Website

PRNews wants to get its audience to take a look at its newly redesigned website that features content from its newsletters and other material, most of which is accessible only to paying customers.

Just When I Was Warming up to IE7…

I couldn’t get the first public beta release of Microsoft’s Internet Explorer version 7 to install on my PC.

Podcasts Grow More Interactive

A number of items have crossed my desk that lead me to conclude that podcasts are growing more and more interactive, a neat trick for a medium that has been decried as nothing more than glorified downloadable audio.

Virtual Meetings Gain Steam…but not in Business

The blogosphere has been abuzz with the news that Skype has finally released its long-awaited SkypeCast service.

A Peek Inside the Firehouse

Some time back, a number of bloggers noted the launch of the Chrysler Firehouse blog, which limited access to the working press.