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About Shawn Campbell

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.
Back to Basics in SEO

There has been a lot of talk about Google and MSN’s new algorithms and Yahoo’s search engine changes.

Are You in for a Safe Landing? – PPC Landing Pages
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You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your clients?

Linking is Queen

If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume.

The Road to Better results

Keyword Research

Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in “medical insurance” or “health insurance” more often? Is it worth targeting the keyword “dental insurance”? What do your competitors think its clients type?

Yahoo’s Back!

I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that’s big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.