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About Sharron Senter

Sharron Senter is a New England-based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost marketing strategies. Sharron is well known for her free monthly emailed marketing tips, found at http://www.sharronsenter.com. Shes also the cofounder of http://www.VisitingGeeks.com an onsite computer repair, networking and security company based north of Boston.
Small Business Pricing Strategies

It’s tough out there, particularly because of layoffs and our sluggish economy. So what’s a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving.

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.

Small Biz Spring Growth Tactics

Now that Old Man Winter has hit the road, small businesses can increase cash flow this spring and summer by implementing four affordable marketing tactics while spending very little, including: leveraging community events, partnering with complementing businesses, launching a spring promotion and tailoring sales messages to include spring solutions.

Grow Sales Using Image Tactics

In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, “You’re a woman and only you are responsible for yourself.” Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they’re known for or what their personal value can be identified as; put another way, this is what their brand identities are.

Entrepreneurial Traits that Drive Sales

Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business – you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. If you aren’t evolving yourself, aren’t you being counterproductive to your business development? Marketing our businesses isn’t just about what ads to buy or what networking event to go to next; it’s about us as people, as entrepreneurs. The following marketing traits are often overlooked by entrepreneurs but are pivotal to your long-term success. What’s more, they cost very little yet earn a savvy entrepreneur a lot.