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About Sharon Housley

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers.
Innovative Business Use of RSS as a Technology

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information.

Determining Keywords

Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.

Understanding Web Logs and Why it Matters

General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website.

Tools for Online Tracking

In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for “ego searches”.

Benefits to RSS Feeds

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways.

Do I Need an RSS Feed?

RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way.

Article Syndication – A New Vehicle for King Content

New websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites.

Blogging for Dollars

Blogging for dollars might sound like the latest game show or some new drinking game, but it’s the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What’s Next

How do we keep Internet communication simple? Let’s start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.

Website Globalization

The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale.

Adware – Are Downloads Safe?

Developers offering downloads are paying the price for the malformed truths that have been put forth regarding downloads. While not a political campaign the smears are ever present in the adware arena.

What is an Acceptable Response

Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries?

Understanding Google AdSense
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Google Adsense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral. Google’s Adsense program essentially allows approved websites to dynamically serve Google’s pay-per-click Adword results.

What Are RSS Feeds?

RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed. Each item in the feed typically contains a headline; article summary and link back to the online article.

What Are Blogs?

Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images. Blogs are web logs that are updated regularly, usually on a daily basis. They contain information related to a specific topic. In some cases blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever you, the author, want them to be.

Globalize Your Website

The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to ‘globalize’ a website and broaden a businesses general appeal to an international audience.

Email Management

If you utilize a computer at home or work it is likely that you use email. Email is an electronic message that is sent from one computer to another following a specific protocol (Simple Mail Transfer Protocol or SMTP). As email’s popularity has grown so too have the inherent problems with email.

The Value of Forums – Finding Forums
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There are literally thousands of online forums that cover a wide range of topics. Forums provide individuals, who share a common interest, with a meeting place for open discussion, and a great gathering spot for “water cooler” talk. When used properly forums can be an excellent business tool and resource. By providing well thought out, helpful responses posters can develop a reputation as an industry expert. Establishing a reputation within forums will eventually lead to solid business contacts and relationships.

Google Contest – Nigritude Ultramarine

Nigritude Ultramarine Search engine optimization experts are having fun with Google.

Keeping Passwords Secure

As the web has evolved, so have the methods of collecting personal information. A large number of websites require visitors to register to gain access or participate. While the need for registration is understandable, tracking user names and passwords can be burdensome. Consider using software to store your passwords, in a safe accessible manner.

Email and Newsgroup Etiquette

Email Etiquette
In order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email communication.

Affiliate Communication
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Communication is Key!

When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliate’s web site targets visitors, who may not necessarily view a merchant’s web site, and therefore expands a merchants market. An affiliate may not be able to actively keep up with the merchants product, it is important for a merchant to keep affiliate’s informed about new product information, sales, new releases, links, graphics, promotions and special offers.

What is Software Piracy?

There are several kinds of software piracy. The bottom line is when software is pirated, the developer does not receive compensation for their work.

Affiliate Alternative; Google Adsense

The Rise and Fall of Affiliate Programs Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engine’s clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.