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About Sharon Housley

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers.
Unique Online Marketing Opportunities for Marketers

Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed.

Alternative Marketing Strategies

Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed.

Why Educated Consumers Are Better Customers

Educated Consumers. Not too long ago, a colleague asked me why we invest so heavily in consumer education.

Monitoring RSS Feeds

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

Measuring and Tracking RSS
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Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away.

What is Creative Commons?

Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works.

Security and RSS

RSS is growing at a lightening speed. What was once only known as a “techie tool”, RSS is becoming a tool that is continuously being used by the general population.

Ego Searches and RSS

Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords.

RSS Won the Syndication Standards Battle

RSS appears to have conquered the last hurtle in becoming the industry syndication standard.

The Copyright Debate and RSS

RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly.

Short Term Vs Long Term Marketing

In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.

The Future of RSS is Not Blogs

Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.

Pay Per Click Definitions

Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.

Competition is Good, Copying is Bad

I’ve always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation is the sincerest form of flattery, copying someone else’s work is simply wrong.

What is Wiki?

Wiki is web server software that allows users to contribute content. Collaboration is the key to Wiki, which is designed as a powerful system for online communities to build web pages and web sites. Unlike blogs and forums, all users are allowed to contribute and edit existing content. Wiki is derived from the Hawaiian term “wiki wiki” meaning “quick”. The concept behind a Wiki is that collaboration on projects will move it along quicker.

Podcasting Tools
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Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.

Developing Content Sites as Marketing Tools

Targeted Content Sites – Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.

Content Portals are Great Marketing Tools

Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.

Search Engine Optimization for RSS Feeds

Tips for Helping Your RSS Feed Perform! In some ways RSS is very similar to HTML, the language commonly used to create websites.

Top 10 Tips for Creating a Blog

There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines.

Google AdSense’s Evolution

The web has evolved into a complex “organism” which, to some, appears to have a life of its own.

The Power of Topic Specific Search Engines

What are Topical Search Engines? Simply put, topical search engines are search engines focused on a specific industry, sector or topic.

Displaying RSS Feeds

RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.