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About Sean Burns

Sean Burns is the author of the WebmastersReference.com Newsletter - http://www.webmastersreference.com/newsletter. More than five years of experience in site design, marketing, income generation, search engine optimisation and more is passed on to subscribers - hype free. Sign up today to get real information of real value to webmasters.
Marketing Via Messageboards & E-mail Discussion Lists – An Alternative View

One of the most suggested means of getting traffic to a site in the early stages is to get involved in messageboard and e-mail discussions on your topic of choice. The idea is that you can show your expertise and therefore get traffic to your site via your signature file (most discussion lists allow you to include your signature file with your post – a few lines with your name, site address and maybe a very brief description). Whilst this is a valid tip, I don’t believe that the real reason for why you should do this has been investigated far enough previously.

Installing Scripts – Don’t be Scared!

One of the biggest problems that I had when I set up my first site was essentially that I had no idea what I was doing. This manifested itself most obviously when it came to installing scripts for my site. I’m not a programmer (far from it) and I thought there would be assumed knowledge when it came to getting things running – knowledge that I assumed I didn’t have. Once I decided to give it a go (and stop paying people to do it for me) I realised that it’s actually pretty easy.

Start & Surf Exchanges Overview

Start page and surf exchanges have been around for a little while but seem to be gaining increased popularity lately. I’ve been playing around with them recently to see if there is any reason for this popularity and to find out if they provide you with any real benefits.

Finding The Hosting Company For You

One of the most important decisions that you need to make when you first set up your online business is who you will get to host it. You will also encounter this decision again as your business grows. It may seem a simple decision but there are literally thousands of hosting companies to choose from. Hopefully you will find this article will help make your decision a little easier.

The Basic Uses of SSI

SSI stands for Server Side Includes. In it’s simple form, it means that you can put a tag in your HTML pages that will be replaced by the file that you specify. This is extremely useful and I strongly urge you, whether you are a beginner or advanced designer, to use it. It will save you many hours work later.

Banner Exchanges – Are They Useful?

For those who don’t know, a banner exchange is a service that offers to show your banner ad on other sites if you show their ads on your’s. They often have thousands of sites in their networks so you can get your banner shown in a lot of places. They will offer an “exchange” rate – the most common is probably 2:1. This means that for every two banners you show on your site, they will show one of your’s on other peoples. You can get better exchange rates such as 4:3 or 5:4.

Optimizing Your Sales Letter

If you sell a product online, there’s a good chance that you have a sales letter for it. Hopefully you’ve got a great headline that grabs people’s attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even have organized some joint ventures to promote it.

Profting From Mistakes

For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I’ve often read that you should include spelling errors in the meta keyword tag on your page. Unfortunately, there is a problem with this advice.

The Advantages of Affiliate Program Networks

If you are looking at making a few extra dollars from your site from affiliate programs, the Affiliate Program Networks are definitely the way to go. An Affiliate Program Networks runs affiliate programs for many different companies which allows you to join, get the links, see your stats and get paid all in one place. There are a number of advantages to joining these programs via a network rather than joining them individually. Here are the reasons why.

Optimizing Your Pay Per Click Performance

Pay per click search engines have become one of the most popular ways to market your site in the last few years. There are now hundreds of millions of dollars spent each year on this form of advertising. Unfortunately, it has got to the point now where only companies with big budgets can compete for the best keywords … or has it?

Search Engine Musical Chairs

News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, I’d like to look at the ramifications of the Yahoo/Inktomi deal.