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About Scott Rummler

Scott Rummler is an information architect and artist. He is founder of universalpowerauthority.com.
Information Architecture: What Does It Mean to You?

Information architecture is a field of web design that has been getting a lot of attention recently. And with good reason: it is key to making money on the Web. Nobody seems to really know what it is, but I say it’s creating blue prints for web sites. Doesn’t this happen automatically? No, it doesn’t, and this is the main reason why sites fail on customers.