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About Sarah White

Sarah White consults on marketing and advertising through Third Wave Research, a provider of demographic tools and information for marketing and strategic planning. http://www.thirdwaveresearch.com Sarah White is the author of several books of business advice, including the newly-revised "Complete Idiot's Guide to Marketing".
Expand Your Sales By Serving The SOHO Sector

The small office/home office (SOHO) market is the fastest-growing business sector in the country. Its population has been estimated at more than 25 million businesses, with that number expected to rise to more than 32 million by the end of 2003. The SOHO market’s purchasing power already tops $100 billion per year.