About Sally Falkow

Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.
Rethinking Corporate Blogging

Blogging is one of the best low-cost PR options available, says report.

The Importance of Integrated Marketing

The changing media environment requires a well thought-out marketing plan.

Target Small Business Customers with Your Marketing

79 percent of small businesses shop online regularly, compared to 65 percent of online consumers, according to JupiterResearch.

New Media’s Role in B2B Marketing

New media plays a key role in BtoB marketing now. I often get asked how new media features in the BtoB space.

Putting An RSS Strategy In Place

Planning your use of RSS feeds for marketing and online PR gets better results

Making A Corporate Blog A Success

Nick Denton of Gawker Media , one of the first successful bloggers, recently made some changes to his blogging empire. Apparently editors at Gawker, Wonkette, Gizmodo and Gridskipper were moved or replaced.

Customers Are Demanding RSS

Broadband users are 3x more likely to use RSS feeds.

Content Strategy at Online Revealed Canada

The travel industry up north gets the wake up call.

Content Strategy Workshop

Taking content syndication and Internet marketing down to application level for travel sites.

Generation C Still Going Strong

The desire to create and consume content continues to drive online behavior.

A Seismic Shift To Content Centric Marketing

Microsoft’s announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.

TV Acknowledges The Power Of The Internet

At the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.

Enterprise RSS Feeds

The Gilbane Content Management Conference – Although content management systems are based on XML technology, not many offer RSS feeds.

Enterprise Blogs Inside The Firewall

The Gilbane Content Management Conference – The enterprise blogging panel was all about internal blogging – with two great speakers:

Sharing Knowledge with a Corporate Blog

For many businesses a corporate blog is seen as an external marketing or PR tool used to create conversations and relationships with people outside the organization.

News Search Is Influencing Internet Marketing

The search landscape is changing so fast that half of what we knew a year ago about…

Internet Marketing Strategy Is Working For SMBs

According to the ISP Interland’s Summer 2005 Small and Medium-sized Business Barometer, SMB’s are getting a return from their Internet marketing strategy – company websites are providing valuable leads and sales.