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About Sally Falkow

Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.
NBC Making Smart Moves

NBC is making the most of consumer generated media, blogs and chat. Smart moves, NBC!

News As A Part Of Your Internet Marketing Strategy

Not only are online news patrons just as desirable from a marketing perspective as their print counterparts, but in many instances, they are even more upscale.

Consumer Input Reaching Deep

Consumers have more control over what products and services companies will offer…

How to Categorize Your Content for Feeds

Now that you have an RSS strategy, let’s take a look at what content you might like to syndicate.

Society for New Communication Research Symposium

Join us in Boston as we honor excellence in new communications and social media initiatives and celebrate our first anniversary!

Social Media Optimization: Which Sites Matter?

Is there life beyond Del.icio.us?

Social Media Club LA

If you are in the vicinity you should come…

Business Benefits of RSS and Content Syndication

If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you’ll very soon realize just how fast the use of RSS is growing,

Social Media Optimization

How to make your website social media friendly…

It’s Time To Add Video To Your Content Strategy

The adoption of online video reflects several trends. Keep your eyes on the rapid growth of online video, says the Sun-Sentinel.

Interesting Attendance at the Social Media Club

Who is paying attention to new media and online PR?

Content Strategy Affects Your Reputation Online

Do they trust your emails and articles? Media Post’s Email Insider newsletter has an excellent article today on how your content strategy can affect your sender reputation.

SES San Jose 2006 is Just Around the Corner Now

Exhibiting is much more work than just speaking. This last week has been spent almost entirely in getting our stuff ready for our booth at SES San Jose. We are in booth 332.

The Longtail Video

Your audience is indeed up to something.

Web Metrics And the Bottom Line

If you can’t measure it you can’t manage it.

RSS tops Blogging in searches for Online PR

RSS and content syndication are good online PR search terms.

Just How Social is Social Media?

Social News Sites Can Be An Inluential Part of your PR.

Still Not Sure About Corporate Blogging?

39 percent – 57 million adults in the US – now read blogs.

Reaching the Elusive 18-24 Demographic

College kids spend more hours online.

Optimized Press Releases Beat Trade Publications

The most used content type among knowledge workers for business purposes has switched to press releases.

Enterprise RSS Feeds: A Viable Messaging Medium

The rapid growth of content syndication and social media requires a new marketing and PR approach.

Digg this Button On the Social Media PR Template

Social media influence is important for PR.

Business Week: Web 2.0 is a Reality

The Live Web portends a real sea of change for business.

SEO : Optimize for the bottom line

SEO is not a guessing game – metrics tell all.