About Sally Falkow

Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.
StumbleUpon and Digital PR StumbleUpon and Digital PR
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The latest stats from StatCounter show that StumbleUpon’s recent jump to the top spot for referring social media traffic in the US was not a blip. In July when they passed Facebook they hit 43% with Facebook coming in at …

Does Social Media Presence Trump a Website? Does Social Media Presence Trump a Website?
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I’ve been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. …

Public Engagement Takes More Than One Media Platform Public Engagement Takes More Than One Media Platform
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There was a full house at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night.  Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies …

Make Your Company’s Site a Social Hub in 2011

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website.

Social Signals You Should Be Monitoring
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Listening is not hard these days.  There are now over 200 tools that can help you gather the conversations.

The next step is not so simple.  Finding the right content and figuring out exactly what the people talking about you need and want is critical to PR success today. Content analysis is a traditional PR skill, but data mining is not.  Building social graphs has not been part of our PR practice.

Detailed Look at Reasons People Visit Various Social Sites

As with traditional media, it’s different strokes for different folks on social media sites.  And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.

According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.

Twitter Traffic Increased 947% In 2008 (UK)

Many companies still see Twitter is a waste of time.

However the general public does not – they are flocking to use the site.  Traffic to  Twitter has increased ten-fold (947%) from January 2008 to mid-January 2009, making it one of the fastest-growing websites of the year, according to Hitwise UK.

Should You Blog?

According to the 2008 State of the Blogosphere from Technorati, a little more than half the companies in North America do not have a blog.  So that means that just under half do.  Why are they spending their time blogging?

Statistics of Blogging

Technorati’s State of the Blogosphere is being released this week, one segment each day.

The Rich Are Visiting More Social Networks
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According to The Luxury Institute’s latest WealthSurvey, "The Wealthy and Web 2.0", wealthy online consumers ( average income $287K and net worth just over $2 million) are flocking to social networks.

SES NY: Good Public Relations Can Influence Search Rank

I spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended.



Chasing Social Media Influence

The concept of opinion leadership – that 90 percent of the world is influenced by the other 10 percent – came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. 

Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing.

In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn’t that interesting – within their social networks. The more things change the more they stay the same.

Conversational Marketing as a PR Tactic

In a recent post about who is in the conversation John Batelle says that while the  online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent?  Or the hosting, in this case.

Most writers who have a following online write because it’s a passion. Readers/viewers come back because the content is compelling and they value the conversation.

The Importance of SEO Copy Writing to High Rankings
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In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.


SES – Godin on Marketers

If you thought you had Marketing 101 down pat, it’s time to think again.

Social Media Release Useless?

Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae – a phrase from Seth Godin’s new book on marketing. 

Off to Speak at SES Chicago

Brrr!  I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground.  For a little African lizard like me used to blazing heat it’s way too cold.  I bought myself some thermal underwear and pulled out my down parka and off I go.

Seth Godin’s Meatball Sundae

SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae.  In his words It’s about the internet and new marketing and the fourteen trends that change everything.

The End of the PR World as We Know it

Social Media is indeed making changes in our lives.  Even Time Magazine, a bastion of old media, hailed user generated content as the single most influential change in 2006.

SEO Affects Consumer Packaged Goods Sales

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Delta’s Blog Caught in the We We Calculator

Brian Eisenberg of Grok.com took a well placed swipe at the Delta blog.  Brian ran the text of the post about how Delta gathers customer input through the customer focus ("We-we") calculator and found these results:

Social Media Marketing and Fitting In

The last decade brought two related surprises: the rise of social media and the rise of search media, says a new study from the Harvard Business School. Marketing is struggling to find its place in these new communication pathways, says the report. 

Sourcing &News Content Blogger Survey

This week Marketwire and the Society for New Communication Research (SNCR) launched a survey to find how bloggers prefer to source and use news content.  As a Senior Fellow of SNCR I am conducting and tabulating the survey.  We will present the findings later in the year at the SNCR Symposium.

B2B Social Media Marketing

We know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from ‘someone just like me.’