About Ross Mayfield

Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield's Weblog which focuses on markets, technology and musings.

Buying and Selling eContent 2006

I’m at BSEC in Phoenix for the second year in a row. A conference where content as property is a comfortable notion, but where attendees are embracing disruption.


Socialtext is opening it’s doors to host DCamp, the first ad-hoc event focused on design & user experience, May 12th & 13th.

Software 2006 Wrap-up

I had the accidental honor of being the last speaker at Software 2006. So as I often do, I veered off of my showcase company presentation to point out how Socialtext is a conclusion of a theme.

Cerf on Innovation Journalism, Blogs and Mobile

David Nordfors provided an introduction to Innovation Journalism. I liked his simple definition of the business of journalism: attracting attention that you can sell.

Ray Lane on the Inter-personal Enterprise

Ray Lane gave a great opening keynote that I’m sure will be covered elsewhere.

Software 2006

I’m at MR Rangaswami’s big event, Software 2006, where Socialtext is selected as a showcase company.

McKinsey on Tacit Interactions

Vanessa Colella from McKinsey & Company expands upon the two studies released today and their new notion of Tacit Interaction.

33 Wikis

Eastwikkers is running a series on 33 Wikis, highlighting best practices in wiki-based collaboration.

Extracurricular Qualifiers

When we are young, all we learn we learn through play. Why should it stop there?

Mourning the Merc

As a Palo Alto native, the Merc has always been important to me since I was a paperboy.

CEO Blog

Shel Israel says CEO’s shouldn’t blog, but instead encourage openness and blogging within their organization.

Taxonomy of Lead Generation

Generating leads for a given product or service is a market in and of itself.

CIO Blog

If you subscribe to one blog this month, make it JP Rangaswami’s.

Adoption Strategy for Social Software in the Enterprise

Perhaps the greatest competency Socialtext has gained over the past three years is fostering adoption of social software.

Breaking Down Camps

As the guy who pitched in for both BarCamp and MashupCamp, I should comment on the back and forth that happened this weekend.

Reuters Financial Glossary Wiki

Reuters is hosting a Financial Glossary Wiki, a fascinating case study for the way enterprises will host professional communities.


Ingy dt Net, creator of Kwiki and Socialtext dude, has created Jemplate — the first template toolkit for Ajax.

The Future of Web Apps

There’s a really cool conference on the Future of Web Apps happening in London.

Social Media at SAP

Live and un-cut notes at the Enterprise Software Summit.

The Wiki Effect

InternetWeek and InformationWeek have a good in-depth article on enterprise wikis.

Enterprise Software Summit

I’m at the Enterprise Software Summit in Sundance, Utah. When I was here two years ago, the talk was on Consolidation (with Siebel and Peoplesoft executives in attendance) and Business Models.

Amazon ProductWikis

Amazon is piloting ProductWikis, a single wiki page for each product with wikiwyg-like editing and revision history.

Events This Month

Wiki Wednesday London was an absolute blast. Good turnout of wiki enthusiasts, geek girls and folks I’ve met before.

Nokia 2015

This week I participated in forward looking internal seminar at Nokia hosted by CTO Yrj Neuvo.