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About Ross Dunn

Ross Dunn is the CEO and founder of StepForth Web Marketing Inc, a web marketing company founded in 1997 and based in Victoria, British Columbia, Canada. Ross Dunn is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web design and online marketing. His broad Internet experience in combination with a talented staff has made StepForth a name synonymous with top results.
LinkedIn May Use My Name and Photo in Social Advertising – NOT LinkedIn May Use My Name and Photo in Social Advertising – NOT
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It recently came to my attention that LinkedIn has a setting activated by default allowing it to “use my name, photo in social advertising.” Below is a screenshot of this setting in my LinkedIn profile. First, I should state I …

International Emails And Phone Calls Get Tapped

caption on image says - CAUTION Slippery Slope proudly brought to you by FISAIn a move that chills my bones yesterday George Bush attained congressional approval to make "a massive expansion of the Foreign Intelligence Surveillance Act" (FISA).

Stats On UK Mobile Social Networking

I am just on the way out the door but I caught this (opens in PDF) excellent news release by Nielsen/NetRatings stating that "one in four members of UK social networks use their phones to network." Now considering that Europeans tend to be dramatically ahead of North Americans in cellular adoption this statistics release seemed worth of attention.

Here is a chart that really drove home the popularity of social networking via mobiles (click the image for a larger version):

SEO Step Two of Ten: Competitor Analysis
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Welcome to part two in this ten part SEO series. The ten parts of the SEO process we will be covering are:

  1. Keyword Research & Selection
  2. Competitor Analysis
  3. Site Structure
  4. Content Optimization
  5. Link Building
  6. Social Media
  7. PPC
  8. Statistics Analysis
  9. Conversion Optimization
  10. Keeping It Up

What is a Competitor Analysis?

SEO Interview with Ralph Wilson

Back in December I attended the PubCon conference in Las Vegas and I was fortunate enough to meet my friend and Internet celebrity Ralph Wilson for an interview.

Ralph has me regularly contributing tutorials and articles to the SEO section of his popular Web Marketing Today website and decided to interview me for a feature video on the website.

Answers To Google Sitemaps Questions

Susan Moskwa and Trever Voucher from Google’s Webmaster Tools Team published a synopsis of the questions they received at Chicago’s recent Search Engine Strategies Conference.

If you have ever had a question about Google Sitemaps and the effect they may or may not have on your site, this is a helpful read.

Get the answers to the following questions:

Fixing Fallen Search Engine Rankings

Are you baffled about a recent drop in your search engine rankings? Do you know where to start and get a handle on what the problem might be and how to remedy it?

Many Still Fooled by Spam

This is an off-topic post that I felt could not be missed. The Register wrote today about a type of email spam that is extremely common and rather obvious BUT surprisingly it appears some Internet users are still falling for it.

The article is worth the read if you have any concerns about what emails to read or not to read.

A Guide for Twitter

My friend Jennifer Laycock suggested an article that I am glad I checked out called "Twitter Guide Part #1" written by a blogging newcomer by the name of Caroline Middlebrook.

dotMobi Domains Sell for 1/2 Million

Congratulations to the gang at dotMobi for their successful Moniker auction in Miami last Friday. I am extremely impressed with how much they made on these domains.

Steve Job’s iPhone Price Drop

On Wednesday the news lines were afire as Apple’s CEO Steve Jobs announced a $200 price slash on the iPhone. Ever since the announcement there has been rampant speculation on Job’s move…

Why, why, why?

dotMobi to Release Sex.Mobi

In a post today dotMobi CEO, Neil Edwards announced that dotMobi would be releasing approximately 500 premium domain names to auction in the next few months. And yes, that includes Sex.Mobi.

SES -How Search Integrates as a Brand Vehicle

Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up to a helpful overview of how to use search to brand. Please brace yourself, however, this discussion went to many edges of the marketing universe so this post will have gems from many disciplines.

Ethically Updating Wikipedia

An article was published today on Search Engine Land called "SEO Tips & Tactics From a Wikipedia Insider" and it has to be one of the most interesting and best written articles I have seen in a while.

Google Challenging Skype

Last week Google made its move against eBay owned Skype, an online person-to-person internet telephony company, with the purchase of startup company, GrandCentral Communications.

Looking at the Future of Social Media

This post at Search Engine Journal references a social media project at Carnegie Mellon called Socialstream which, among other things, was created to "rethink and reinvent social networking".

Google Reader & Offline News Reading

In the first week of June Google launched a program called "Google Gears" that expands the already impressive capabilities of Google Reader (Google’s free news reader) to allow offline viewing. Here is a quote from Google’s related blog posting:

Recap: The Week in Search

This week the search world has been rampant with news of buyouts and related rumors. Here is a snapshot of the events of interest:

Which Social Technologies Will Target Your Customers

Many website owners know that their target market utilizes social technologies but few know to what extent and what technologies they should target. Forrester Research has helped by providing some insight into the minds of 10,000 online users within the report "Social Technographics®" released April 19th, 2007.

Alexa Attempts to Crush Statsaholic

Amazon’s bullying tactics make my blood pressure rise.

Google and Performics

Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company’s future.

SES – Windows Live Chief Steve Berkowitz

The following video is an excerpt from the 2007 Search Engine Strategies Keynote discussion between Danny Sullivan and Windows Live Chief, Steve Berkowitz. In this excerpt Steve Berkowitz explains that "it is not ever satisfactory not to be number one" in the search engine industry. He further explains that Microsoft’s first goal is to reach critical mass from an advertising standpoint and how Microsoft’s search platform will continue to evolve.

More on Mobile Search Site Creation & Optimization

Part 2: Mobile Site Optimization

The question remains; how should you optimize a mobile web page? All of the presenters provided tips, but Cindy Krum’s presentation provided the majority of information. I listed a blend of the tips from all presenters below:

SES – Ghosemajumder Discusses Click Fraud

At the 2007 SES New York, Google’s Shuman Ghosemajumder responds to the question: (abbreviated) "How is it possible for Google to identify click fraud when an aggressor utilizes rotating proxies?". Shuman responds by discussing the Clickbot A botnet case and how Google deciphered the click fraud in that situation. This video was taken during the "Auditing Paid Listings and Click Fraud Issues" seminar that took place on April 12, 2007.