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Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content

You’re interested in RSS marketing, but there either seem to be so many options of how to do it or you’ve only ever come accross simple RSS feeds that just don’t seem to be the approach you’re looking for.

Digging Deep To Get The Most From RSS Technology for Marketing

An integral part of getting the most from RSS is really understanding how RSS works as a technology — basically understanding its structure and how to best use it to get more readership and better search engine rankings.

Podcasting Monetization Strategies for Publishers

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable.

Marketers on RSS: The Best Of

What do savvy marketers have to say about RSS? What are their top tips?

Publishing E-zines via RSS

It’s clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.

Taking the Easier Route to Generating RSS Subscribers
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RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button.

Analyzing the New Yahoo! RSS Report for Marketers

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data.

Podcasting Monetization Strategies for Marketers

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.

RSS and E-mail: How They Can Work Together?

For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.

What You Can Publish via RSS

Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential.

Do Marketers Really Need RSS?

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

The 7-Step RSS Marketing Plan
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If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance.

RSS as a Change Agent

To better understand how RSS is changing the way companies and individuals deliver and consume content on the macro scale, let us first remember how content is traditionally delivered and consumed.

Microsoft and Google Show It’s Time for RSS Marketing

Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can’t convince them, or everyone would be jumping on the RSS wagon by now.

The Full Circle of RSS Marketing Power

RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.

5 New Internet Marketing Opportunities Through RSS

When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with

RSS Works: Hard Metrics to Prove It

Marketers are constantly asking if RSS marketing works and if this can be proved.

All About RSS: Can It Save eMail Marketing?

RSS is yet another channel you can use to distribute your content to your target audiences. Its foremost advantages over e-mail are that it is 100% opt-in, doesn’t carry the risk of spam accusations and actually gets the message delivered to the people that “subscribe” to it.

Introduction to Strategic Marketing

After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing is developed and implemented strategically and at the same time integrates all key marketing areas.

How to Successfully Train Your Affiliates

Your affiliates are the back-bone of your Internet based business. They are your true sales force. But, unlike in the off-line world, they don’t get paid by the hour; they get paid for the sales they make.

Selling Your Products Through Affiliates… Differently

Face it – no one needs another affiliate program to join and making yours successful requires standing out from the crowd.

1. Do not offer an affiliate program at all when starting to market a product.
Start by testing your copy and direct marketing strategies, generating satisfied customers and building your e-zine subscriber base. Do not even mention planning an affiliate program at all in your e-zine or anywhere else before you launch it. This will help you retain a feeling of exclusivity later on.

2. Offer the partnership program to your customers and subscribers first, without advertising it anywhere else.
Start when you generate at least 1000 satisfied customers and 2000 e-zine subscribers. Send them an e-mail explaining how you are now ready to prerelease your marketing partnership program (do not call it an affiliate program – it will help you look different), but only to the first 25 people that qualify. The small number of available slots and the exclusivity will increase the perceived value of the program and help it achieve its USP. Treat your program like a small marketing circle of a closed group of partners and tell them so.