About Rohit Bhargava

Rohit Bhargava is the Vice President for Interactive Marketing with Ogilvy Public Relations Worldwide.

Tweets Of Remembering 9/11

 Today is the anniversary of 7 years since 9/11 and there are signs all over that it is happening with a new memorial in DC being dedicated today and radio shows and TV programs all talking about the same thing here in the US. One of the most powerful commemorations is a meme that started up on Twitter and has been happening all day where people are taking 140 characters to share their simple stories of where they were 7 years ago when 9/11 happened.

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea … Visa.

The Secret Of #080808 And The Beijing Olympics

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, through examples like attendees of four conferences finding one another to share an evening of Korean BBQ in NYC a few months ago, or finding someone to hang out with as you are travelling to a foreign city for business.

Getting Olympic Content On Your Blog
· 2

I just landed in Beijing and will be spending the next two weeks here as part of the promotional efforts for what I have previously called my dream project, helping Lenovo to promote its Voices of the Summer Games site that features 100 Olympic athletes blogging their journies to Beijing and experiences at the Olympics.

Start Sending Notifications Not Emails

How much of the email in your inbox fits into the category of a person or company notifying you about something?

Social Media And Advertising Campaigns That Should Retire

I’ve been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking increases, this is one of my big concerns … that people will opt out of coming to hear me speak because they feel like they’ve heard my point of view before.

Use Addictomatic To Search Yourself

If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It’s ok, you can admit it. As many of us build our digital profiles and publish content online, seeing who else is talking about us has become more than a voyeuristic thrill …

New Communications Forum Discussion Questions

Today I will be moderating a panel at the New Communications Forum here in Santa Rosa, California which I’m particularly excited about because it’s exactly the kind of juicy broad topic that I think can yield really interesting discussions.

Mintemail Helps With Annoying Confirmation Emails

Imb_mintemail Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and has used his first name for his email address. Yup, you guessed it – that makes his email address bob@bob.com.

Global Olympic Blog Project

 This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy and insights here. I can’t promise I won’t share the occasional post about the book …

The Good And Bad Of Twitter At SXSW

If last year’s SXSW was Twitter’s coming out party, this year it achieved utility status.  A utility is something that is always on, and essential.  To lose it would be to thrust yourself into the dark ages.  Water, electricity, gas … and Twitter.  Sound like an exaggeration? 

Not for anyone who has spent the last few days watching the incessant live twittering at SXSW.  Because not every reader is as tricked out in extreme geekdom as those at SXSW, here’s a brief description of Twitter:


As anyone who has been to SXSW (a huge music, film and interactive conference happening now in Austin, TX) knows, after you have registered for your badge, you have the chance to go downstairs to a different room where you will pick up your "big bag."  It’s the canvas bag with all the brochures, flyers, magazines, and other assorted free stuff that you get as a registrant to the event. If you are registered for the Film, Interactive and Music events, you get three of these big bags …

Blog ROI Models

For those who are fans of Guy Kawasaki, there is a phenomenon he is fond of calling "Guy’s golden touch." 

It is his own trademark reversal of a well known saying, where he likes to note that "everything that turns to gold is what Guy touches." 

Bloggers & Journalists Treated Quite Differently at Conferences

At every conference or tradeshow, you get a badge.  I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name. 

The Hottest Event for CES Bloggers

What happens in Vegas this week won’t stay here for too long.  If you have been watching or reading any media at all this week, you have seen all the rampant coverage of everything from CES. 

Blogger Social 2008: Sometimes Great Content is Not Enough

The first thing I should say is that I was planning to write about Blogger Social 2008 anyway.  You’ll see why I started with that disclaimer in a moment …

NBC Universal’s Pure Content Company at CES
The International Consumer Electronics Show every January in Vegas is one of the largest trade shows in the world and usually the one event that drives the world gadget wild. 

Imb_ceslogo Featuring international debuts of all kinds of new products, some of the early buzz abou

Social Media Resolutions

Today is the day for new year’s resolutions.  For most people, this means the inevitable pledges to get healthy, lose weight, work less and spend more time with family.  Like any good blogger, though, I have several social media resolutions for the new year.  In no particular order, here are my three big ones:

The Year’s Most Overused Metrics

We all know marketers love metrics.  Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try to base judging the success of a campaign on hard and fast metrics.  The only problem is, many times the metrics that marketers use to gauge success are wrong, inaccurate, incomplete or just plain useless.  There are two main reasons this happens …

Live Blogging the Personal Branding Summit
This is a great sign.  Today there is a very unique event happening throughout the day – the Personal Branding Summit is a telesummit of some top speakers all talking about the topic of personal branding. 
The Great Recycling Myth & Your Marketing Data

With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work.  I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short panels as only Scott Adams can do:

A Recap of Ideas from Nielsen’s CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.

PR and Dumping the Inferiority Complex

Last week on Thursday I spent the day at the TurnPROn event in San Francisco focused on the future of public relations.  It was hosted as part of the Online Market World conference, and a relatively small and concentrated event. 

Thinking Outside the Demographic

If you have been in marketing for any amount of time, you know how omniprescent demographics are. 

The first question most marketing teams will focus on is "what’s our target demographic?"  Demographics are what media is bought by and what media properties define themselves by.  Ask any online community about their core audience, and they will typically respond with a demographic like "teen girls 12-18" or "young men 18-25."  TV shows and movies do the same.