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About Rohit Bhargava

Rohit Bhargava is the Vice President for Interactive Marketing with Ogilvy Public Relations Worldwide.

http://rohitbhargava.typepad.com
Steve Jobs And The 4 Counterintuitive Business Strategies Of Apple Steve Jobs And The 4 Counterintuitive Business Strategies Of Apple
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One of the most legendary stories about Zappo’s famed culture of customer service above all else is their longstanding business practice of paying people to quit. It is a perfect example of the power of counterintuition – that offering an …

10 Big Brand Lessons From The Corporate Social Media Summit 10 Big Brand Lessons From The Corporate Social Media Summit
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Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at …

Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation? Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly …

How Donald Trump Can Save America (Without Running For President)
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(image) This is not a piece about politics, it is about marketing. Earlier this year, Google announced that they would launch a new product that was widely reviewed by those in the know about the consumer electronics industry as a …

A Promising Future For Branded Entertainment A Promising Future For Branded Entertainment

If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive. Social media is a natural ally in this fight, given its focus …

The 5 Models Of Content Curation
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Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who …

What You Should Know About Google For NonProfits
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In front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of tools to help nonprofit organizations to succeed yet. Promising to offer $10,000 in free keyword advertising credits, …

Super Bowl Ads: What Worked and What Didn’t
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This is not a post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last nights game.

Best Marketing Strategy: Volkswagen

What Does The New Business Model For Journalism Need To Be?

Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn’t put down. Now think about how much money you spent to read it. Was it in a magazine you subscribe to? Or perhaps a website that you accessed and read for free?

The Ecosystems Will Determine the Gadgets We Buy
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In 2001 Apple launched what would be one of the most iconic products of the 21st century’s first decade. The iPod changed music and consumer electronics – but it also led to one of the most counterintuitive marketing strategies of the modern age as well. As the iPod grew in popularity, Apple began to sell $1000 computers as accessories for a $200 gadget. The ecosystem of the iTunes store and the ability to manage your music easily and seamlessly with your iPod started a revolution that led millions to consider (or reconsider) getting a Mac as their primary home computer.

What We Can Learn From International Beer Advertising

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often promises good times, great parties and generally being able to escape from your daily life into a world of fun, travel and festivities.

Discovery Network Utilizing Social Media For New Show

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic if one were ever to occur.

Marketing Lessons From The World Cup
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IMB_2010FIFAWorldCupLogo Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been p

What Can We Learn From Silly Bandz?
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Verizon Diving Deeper Into Online Relationships With New Ad Campaign

  An often quoted stat about the new reality we lives in today points out that 20 years ago the average American had less than 25 friends. Today the average American has more than 200. Of course, we all realize on some level that this blossoming of friendship doesn’t equate to having 200 best friends. In fact, the ties we have to the outer fringes of our social network may be very thin indeed. That’s the subject that an interesting campaign launched by Verizon is trying to explore.

Tips For Conference Attendees

Every year in March I make my annual trek to Austin to be part of the South By Southwest Interactive show, one of the biggest gatherings of people working in all aspects of the web in the world. For those who have been, they might describe the event as a simultaneous assault of information, networking and back to back parties. It has become the Everest of social media events, and in my fourth year of attending I realized that there are techniques for surviving a large event that I have been using and adding to each year.

10 Things You Might Not Know About Twitter

Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people’s biographic information.

July 4th Marketing Ideas

This weekend is the celebration of the American Independence Day on July 4th and if you have ever lived or travelled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unchanged. As the big day dawns, though, there are several ways that social media and particularly social media tools on mobile devices could transform the day for the digitally connected – and offer a great promotional idea for the right brand in the process.

The Art Of Making Yourself Look Better Online

There is no hotel on Santorini that doesn’t look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that are "tweaked" in some way to slightly increase their beauty, and the tricks that used to be only in the realm of tabloid photo editors are now available to us all.

The Convoluted Nature of Social Media and History

 There is a cliche that many people often share about history, and how it is written by the victors. The conquerors across the world, for the most part, are the ones who transcribed the history for others to read. We have terms like "revisionist history" to account for the fact that we realize the truth may be quite a bit grayer than those historical accounts we read lead us to believe.

TurboTax Using Social Media To Brighten Up Tax Season
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If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us and as every form of media conspires to remind you of the significance of Wednesday, whether you do your own taxes or not, you are likely feeling some pressure.

Does Age Matter In Marketing?

Sometimes I can’t resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on … age statistics. Just about every web site that tries to sell advertising reports on the age stats of their visitors. Television programs report on their ability to reach wide demographics whether it is the "coveted" 18-34 males or moms from 25-44. Let’s face it …

BlogWorld: How To Build You, Inc.

I just arrived at Blogworld Expo and am getting ready for a weekend of great bonding with more than a thousand fellow bloggers as well as two great sessions that I am looking forward to. My first is on a panel moderated by my friend Kelly Feller from Intel all about social media case studies from the real world.

McCain Has A Drinking Problem

 Obama Has A Drinking Problem