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About Roger Dooley

Roger Dooley is the founder and president of Dooley Direct, LLC, a firm specializing in web marketing and online community building. Dooley's background includes direct marketing, publishing, and strategic planning. He holds a BS from Carnegie Mellon University and an MBA from the University of Tennessee. He authors several blogs, including Neuromarketing and the eclectic rogerd's notebook.
Reputation Manipulation

User-generated ranking systems are increasingly important these days. Would you buy something on eBay without checking the seller’s feedback rating?