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About Robert F. Abbott

Download three free chapters from Robert Abbott's book, A Manager's Guide to Newsletters: Communicating for Results; it\s the first step toward creating a powerful and sustainable newsletter: http://www.managersguide.com/free-sample.html (and it will help you develop a strong newsletter name, too!)
Employee Newsletters for Small Companies

A newsletter for 60 employees? A visitor to the Manager’s Guide Web site asked about buying content for a newsletter that would serve a group of 60 professionals; the department responsible would not have time to write a complete newsletter.

Business Ownership & Labor Day

Traditionally, supporters mark Labor Day in the context of labor versus corporations, as working people versus big business. But, now that labor has become so involved in business ownership through contributions to pension funds and mutual funds, is it time to think again, to celebrate something new?

How to Format Your Email Newsletter

When subscribers’ email readers (programs) receive your text newsletter, they will display it in all kinds of ways. Not only are there different programs, but each one has several customization options.

Delivering Your Email Newsletter

After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there’s usually only one method of widespread distribution: the post office.

Is Your Employee Newsletter Management Propaganda?

It should not be. If it is an effective newsletter, it will serve the needs of readers (employees) as much as it serves the needs of the publisher (management).

Technology & Communication

A study a couple of years ago found that 63% of executives were making fewer business trips because of technology.

Communicating CEOs

I see a PR firm has done a survey on the amount of time Canadian CEOs spend on communication, and found they spend almost half of their time on communication.

How to Connect Features and Values

How do you make the intangible real? How do you take an idea or concept, something that can’t be seen or touched, and convey its essence to others, quickly and easily?

Email Newsletters: The Header

Managing Subscriber addresses: At the top of your email message you see the header, where you insert addresses and a subject heading.

Email Newsletter Software

What software do I need? Should I create my newsletter in a word processor or email program? Which email program should I use?

The Significance of the Mundane

This article begins with a tip of the hat to a scholarly publication called the Journal of Mundane Behavior.

Two-Step Your Communication

Ever use someone else to get your message out?

Communicating In Chaotic Environments

How do you, or would you, communicate in a chaotic environment?

Communicating with Offsite Workers

How do you, or would you, communicate with employees who work offsite?

Linking Features & Benefits

I’m sure that you’ve had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn’t been apparent before.

Email Newsletters: Privacy and Unsubscribing

As you likely know from personal experience, the value of email has been greatly tarnished by spam, unsolicited messages, online junk mail. So, many subscribers and would-be subscribers care very much about the exposure of their email addresses.

Managing Internet Addresses in Your Email Newsletter

Web and email addresses pose a special challenge for writers and publishers of email newsletters and ezines.

While You’re Waiting

Not long ago, I made a partnership pitch, on behalf of an organization I represent, to another organization with similar interests. If the idea had come to fruition, it would have radically changed our organization.

Speaking Body Language

I observed an almost surreal event when I was a business student.

How to Find Ideas for Articles & Speeches

Do you have problems finding ideas for articles and speeches?

The Opportunity Cost of Communication

So, why don’t we communicate more? I think we all agree that more quantity and higher quality both would be welcome. But, it never seems to happen, does it?

Data Delivers Credibility

Over the past couple of days I’ve been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event.

Communication: Management’s Responsibility

I’ve just watched, again, an episode in the Back to the Floor television series, which aired on the BBC (United Kingdom) and PBS (United States). Once more, communication turned out to be a key issue, as it often does in business stories.

Communicating with Case Studies

A couple of colleagues and I were discussing a new business idea, but we had trouble expressing how this new business would provide value. And out of our discussions came the idea of writing a case study. If you’re not familiar with them, case studies are histories of business initiatives.