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About Robert A. Kelly

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. bobkelly@TNI.net Visit:http://www.prcommentary.com
What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?

Inoculate Yourself Against Bad PR

What is bad PR? Well, if you’re a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.

Do You Have an Exclusive Market Segment?

You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?

Imagine PR Like This Helping You

As the kids say, how cool is this? You’re a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours – behaviors that MOST affect your operation.

This is the Power of PR

The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success.

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public relations remains the same.

If I Were Coaching You

If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!

PR: Here’s All You Need to Know

Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that leads directly to achieving their managerial objectives.

Is This Anyway to Run Your PR?

You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed – greatly increase the chances of success for their operation.

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.

PR Where it Matters Most

What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?

Move Key Audiences to Actions You Want

Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast exposures?

PR Still a Mystery to Some

Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about.

The Most Important PR In America

Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors.

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a clear choice when you set up your public relations.

Moving Key Audiences to Take Action?

You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives?

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that MOST affect your department, division or subsidiary.

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.