Quantcast
150
Posts
2
Comments

About Robert A. Kelly

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. bobkelly@TNI.net Visit:http://www.prcommentary.com
What Does the Public Relations Client REALLY Want, and Why?

It’s not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.

Managers: Super-Charge Your PR

Ain’t a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow your department, group, division or subsidiary to succeed.

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.

How to Create Quality PR Results

For many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results.

Managers: Here’s a PR Template For You

Let’s start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.

Perception Persuasion Behavior: PR at Work

Managers – the business, non-profit and association sort – really need to get this down pat if they are to meet their managerial objectives.

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone’s favorite special event, brochures, press releases and talk-show mentions?

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics – press releases, publications and brochures and, particularly, fun-to-manage special events – while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in their hands.

PR for Brand New Managers

Just promoted to manager? Here’s something you need to know.

Do You See PR’s Real Value?

As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?

You’ve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.

How PR Makes a Manager’s Life Easier

Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?

What You Don’t Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money’s worth.

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences.

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.

What’s Important About PR?

Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these.

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit’s operating objective. In each case, you’ll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.

Don’t Get Caught With Your PR Down!

Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle?