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About Robert A. Kelly

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. bobkelly@TNI.net Visit:http://www.prcommentary.com
When Does PR Help Managers Manage?

The quick answer is, PR helps managers manage when it (1) moves business, non-profit, government agency and association managers away from a preoccupation…

So Many Managers Doubt PR’s Value

As business, non-profit, government agency or association managers, what they’ll tell you they DO know is, “PR is pretty much all about press releases, broadcast plugs, brochures and special events.”

Powering Up Managerial PR

For many managers, talking about how to power up managerial public relations means talking about favored communications tactics such as press releases, broadcast plugs, special events and brochures.

PR: Here’s What Works

When it comes to public relations, what can work best for you as a business, non-profit, government agency or subsidiary manager, is doing something meaningful about the behaviors of those key outside audiences of yours that MOST affect the department, group, division or subsidiary you manage.

PR Performance You Should Expect

As a business, non-profit, government agency or association manager, one way or the other (and sooner or later), you’ll be paying for some kind of public relations results.

Why the Usual PR Doesn’t Cut It

How could it when so many business, non-profit, government agency and association managers apparently believe public relations is all about creating some publicity by moving a message from one point to another using tactics like broadcast plugs, press releases and brochures?

Are You Making These PR Mistakes?

As a business, non-profit, government agency or association manager, are you overly preoccupied with communications tactics like special events, broadcast plugs, press releases and brochures?

A Managerial PR System You Will Love

It’s a happy day indeed when business, non-profit, government agency or association managers end their preoccupation with (and reliance upon) the simple mechanics of press releases, broadcast plugs and special events.

Question: Do You Control Your Unit’s PR?

If you don’t, it could be that those who do are actually preoccupied with moving messages from one point to another using simple tactics like broadcast plugs, brochures and press releases.

PR’s Sweetest Music

It’s a tune all managers can sing. And the lyrics go like this: successful business, non-profit, government agency and association managers start their winning ways by doing something positive about the behaviors of the very outside audiences that MOST affect their operations.

What People Think Can Kill Managers

By delivering a body blow to their operation when business, non-profit, government agency or association managers, with public relations reporting to them, overlook assembling the PR resources and action planning needed to alter individual perception leading to changed behaviors among their most important outside audiences.

A Manager’s 2006 New Year’s Resolution

Many business, non-profit, government agency and association managers, like the rest of us, want to kick our bad business habits and start the year 2006 anew.

Managers, Want a Killer Edge?

Business, non-profit, government agency and association managers with public relations reporting to them are likely to miss achieving a killer edge when they focus strictly on communications tactics like press releases, special events, broadcast plugs or brochures.

PR When Managers Take Control

Things can change fast! Tactics will probably no longer dominate the public relations plan. Instead, when needed, they’ll hopefully assume their properly limited role as the primary means for moving a publicity message from one point to another.

What Managers Might Not Know About PR

O.K., you manage something like human resources, distribution, special projects or finance for a business, non- profit, government agency or association. And, oh yes, you’re pretty darn good at what you do.

Managers: Don’t Write Off Public Relations!

There are those among America’s managerial cadre who will write off public relations because they’ve been getting little more for their PR dollar than brochures, special events, reporter chatter and press releases.

Is PR Really A “Soft” Discipline?

If so, what is a “hard” discipline? One that involves HUGE money or personal pain? One that absorbs all the general counsel’s time? Or, is it the blinding success of a brand new business or, maybe, something that affects individual careers? Or must it simply employ clubs and brass knuckles?

What Are We Teaching PR Students?

How to do brochures, throw parties, talk to reporters and write press releases? Or, are we teaching them what PR’s fundamental premise says we should be teaching them?

Managers: You Know YOUR Job, but What About Public Relations?

Sure, you’re a business, non-profit, association or government agency manager specializing in activities like sales, human resources, distribution, finance, program management or any of many other operating functions.

Maybe You SHOULD Worry About Your PR!

Especially if your public relations budget is all about tactics like brochures, special events, talking to reporters and press releases.

Managers: Should Your PR Budget Stress Tactics or Strategy?

If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.

Managers: Yes, You DO Need Public Relations

Why? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives?

Passing the PR Bar

The public relations bar, should such a proficiency measure ever come about, may well include a test of PR’s fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.