About Richard Hearne

Richard Hearne is the founder of Red Cardinal, a dedicated search marketing consultancy. A frequent contributor to Google's Webmaster Group, Richard regularly advises clients on Internet marketing strategy and Search Engine optimisation campaigns. Richard's thoughts and research can be found on his search marketing blog.
Singular or Plural Search Terms?

So leaving the ‘SEO bullshit’ bullshit behind, here’s a serious non-bullshit post that anyone working in the transactional space should definitely read:

Plural or Singular search terms?

Looking Back at PubCon

My mother always says that the longer you leave something the harder it gets… And realising that I haven’t really set foot on my blog in almost a month is kinda depressing. But it’s been quite a month…

The Reds Hit Pubcon

Myself and Dave decided to hit the annual webmaster pilgrimage better know as PubCon. Staged in Las Vegas, the event is one of the best known SEO conferences with a speaker line-up that includes virtually every well-known name in the SEM industry.

Euro Business Guide Scamming Again
· 4

I mentioned this before. I just cant understand how this crowd are still in operation. Total bunch of crooks: 

Keep WordPress From Overwriting .htaccess Rules
· 1

For as long As I care to remember I’ve been having issues with my Wordpress .htaccess file.

.htaccess file is a small Apache file that lets you do all sorts of funky things with requests made to your server. It’s also one of SEO’s best tools. I have a lot of custom 301 redirects set up, including a redirect which makes my site available only via the www subdomain.

User Generated Content for New CNN Show

CNN have introduced a new show called News To Me:

Mountain or Molehill: Reporting Paid Links to Google

Google has announced increased counter-measures will be put in place to neutralise the practice of buying links which game the ranking algorithms.

For many years webmasters and SEOs have indulged in buying links to boost the rankings of their sites in Google’s SERPs. This practice became especially prevalent as Google increased the link relevance in their ranking algorithm.

Google’s Note This Feature

I noticed over the weekend that a new link has been added to Google’s search results:

Confusing Search Engine Bots?

There are two primary factors to getting a page ranked – discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content.

Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.

Will Unison.ie be Banned From Google for Cloaking?

A nice little find by Niall Donegan who discusses Unison.ie cloaking:

A prime example of this is Unison.ie. When searching for current Irish news it usually ranks fairly high on Google, however all the pages require you register first before you view them. The registration gives no advantage to people like me who just want to a quick look at the latest news. I suspect that I’m not alone and that lots of people will just go back and look for another site.

Blogspot and SEO
· 2

Well it never just rains. It has to pour. I made an offer of some free SEO reviews a while back and a nasty confluence of happenings has upset my apple cart.

But I’m going to try and get some advice out to a few more people now. And this is going to be the toughest task I’ve had in a while. You see it never dawned on me that so many folk would be on hosted blogs. Let’s just say that optimising Blogspot is not a straight forward task.

Comment Spam, Long Copy Referrer Pages & SEO Tools

Just about everyone knows that spam is part and parcel of life. We just live with it and try to do our best to minimise the impact it has on our daily lives. Unfortunately spam is a particular issue for the SEO industry, as unscrupulous search marketers often turn to spamming techniques to make a quick dollar.

Over Half of Irish Companies Fail Search

Press releases can be a great way to draw attention to your business. A well crafted piece with a catchy tag and good hook will get carried by many of the news organisations. And when that happens you can get some great coverage at little or no cost to your firm.

SES London: Linkbait & When It’s Not

The link baiting season promised to be one of the highlights of SES London. With linkbait being one of the hottest contemporary SEO themes, the crowds filled the room to hear what the industry experts were going to share.

The widget as link bait

First up, Nick Wilson gave a good high level introduction to ‘viral link building’. Giving a passionate speech, Nick discussed widgets as the ultimate linkbait, and his observations were well worth hearing.

Heellloou Jason Calacanis

SES London: When is a Link Farm NOT a Link Farm?

If you were at SES London, you might have heard one or two little nuggets that seemed inconsequential at first, but were probably more important than you realise.

I was lurking toward the back of the room at the Linking Strategies Session when (I think) Tom Alby from Ask made a comment about hubs and authorities. He said that the difference between a link farm and a hub is that at least one or two authority sites would be linking back to the hub.

SES London: Google Working on

The Meet The Crawlers session included reps from the big 4 search engines (Ask is now as big as Live by many counts).

During the QandA one of the subjects discussed was the supplemental index and Dan Crow of Google made a curious statement. I paraphrase, but basically Google is working on a ‘Psuedo Pagerank’ algorithm that will compute pagerank for pages that do not receive ‘regular’ pagerank.