About Rich Brooks

Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients' sites through search engine optimization, e-mail marketing, business blogs and social media. You can follow him on Twitter at http://twitter.com/therichbrooks.
Update Your Status Across Dozens of Social Media Sites

Logo Once you start "living" in more than one social media space, the idea of updating your status across multiple Web sites gets tedious fast.

Has 9/11 Become “The” National Holiday?


Learn To Put YouTube Videos On Your TypePad Blog

If you have a TypePad blog and want to add/embed a YouTube video into a post, you’re going to have to do a bit of under-the-hood work. Don’t worry! It’s not as tough as it sounds.

Here’s the step-by-step process of embedding a YouTube video into a TypePad blog, even if the YouTube video is too wide.

Marketing With Articles

Recently a lot of people have been asking me questions about article marketing: what is it and how does it work?

Article marketing is the act of writing short articles, generally 1,000 words or less, and getting them published on the Web or in ezines. Generally you don’t get paid for these articles, but the ROI is that you get links from the article to your Web site. Since incoming links from relevant Web pages helps your search engine visibility, this is a good thing.

Facebook Marketing Opportunities

I’m listening to a playback of Jeremiah Owyang’s (of Forrester Research) Webinar on marketing opportunities at Facebook that was put on by MarketingProfs.

Images If you want to watch it it’s free to members or it costs $129 straight up.

Web 2.0 for Event Promotion

How do you leverage a the Web and Internet marketing to promote your upcoming event? There are so many channels of distribution, the possibilities are almost endless. Here’s a checklist of what I did to promote an upcoming workshop I’m teaching at flyte called "How to Plan, Build and Promote a Business Blog."

Understanding the Social Media Landscape

My first session of BlogWorld was Chris Heuer and Marshall Kirkpatrick presenting "Understanding the Social Media Landscape."

Social media Web sites are places where people, businesses and organizations can connect with each other. Chris described some of the tenets of social media:

Maine: First State to Pass Net Neutrality Resolve

Maine became the first state in the nation to formally recognize the importance of net neutrality. Fellow blogger Lance Duston tipped me off to Maine Is First State in Nation to Pass Net Neutrality Resolve:

Hiring a Vertical Web Design Company

First off, a definition: a vertical Web design company works exclusively in one industry, be it travel, hospitals, or cookie cutting. A horizontal Web design company works with a wide range of companies in different industries or sectors.

Recently, a few prospects had been weighing our services against the services of a vertical vendor and asked me to explain why they shouldn’t go with a Web design and Internet marketing company that focuses specifically–in these cases–plastic surgeons or law firms.

Small Business and Health Care

As a small business owner, I’m concerned about the growing costs of health care. This year our insurance went up 16%…nothing to sneeze at. We also upped our company contribution to 60% (from 50%), so I’m acutely aware of this cost on our bottom line.

A few weeks back, BusinessWeek ran an interesting story called Get Healthy–Or Else, about how Scotts, the lawn-care company, is tackling the high cost of health insurance. Some might argue their approach is forward thinking (one employee’s life was saved by being nagged to go to a physical) or invasive (another employee was let go for failing a drug test for…tobacco.)

When You Offer Bad Customer Service

No one’s prefect, that for sure.

If you run or work in a business, or if you have a pulse, chances are you’ve screwed up. If you’ve been doing it long enough, chances are you screwed up royally.

So what do you do when it’s on you? Elain Fogel has a helpful article over at MarketingProfs called Three Ways to Keep Your Customer Happy When You Screw Up.

Step one is to communicate. Fogel states:

What to Do When Your .com is Taken

Recently I setup a survey at SurveyMonkey trying to gauge people’s feelings and impressions on the top-level domains such as .com, .net., .biz and so on. I purposefully left off .gov and .edu top-level domains because you’re not supposed to be able to get them as a small business.

I thought I’d share this completely unscientific survey with you:

Question 1: Imagine you visit a new site. Please rank the following top-level domains on the overall impression they give you of the site and company. (One answer per domain, please.)

Social Bookmarking Sites Shape Focus

There’s a great article over at WSJ.com called The Wizards of Buzz offering a compelling look at the world of social networking sites like Digg, Del.icio.us and Reddit.

When Somebody Steals Your Copy or Design

If you read my earlier post on having my copy swiped by other companies I’m sure you feel my righteous indignation.

Clients That Don’t Pay Their Bills

I’ve always heard horror stories of small business owners and clients who don’t pay their bills.