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About Reinier Willems

Reinier is Marketing Manager and member of the management team of LeasePlan International, a global market leader in automotive leasing. He is member of the B2B Expertise Group of the Netherlands Institute for Marketing, and guest lecturer on B2B Marketing at the Rotterdam School of Management. Author on B2Bbloggers.com

3 Good Reasons to Sharpen Your B2B Marketing Accountability Now
By Reinier Willems · May 3, 2011 · 1

It is fairly safe to say that most –if not all- B2B Marketers agree that it is important to measure and communicate the value marketing brings to their organizations. However from speaking with fellow B2B Marketers, many are looking to …