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About Philippa Gamse

Philippa Gamse, CyberSpeaker, is an internationally recognized e-business strategist. Check out her free tipsheet "Beyond the Search Engines" for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317 or pgamse@CyberSpeaker.com
Growing Your Meeting In CyberSpace

As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.

E is for everything?? . . .

Just this week, a member of my audience asked me the following:

Are Search Engines Worth It

The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:

The Top Seven Strategies for Website Success

Whether you’re concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed.

Metrics Matter!

Recently, I talked with a speaker about her “extremely successful” Website. She based this opinion on the fact that she was selling several e-books every day and generating “some calls”. When I asked if she was reviewing her traffic analysis, she said “No, why should we – it’s clearly working – we can tell that from the sales”. I didn’t ask if she knew how her sales and calls compared to the actual visitor numbers for the site – I suspected that she’d have been shocked to learn how many more opportunities she was losing.

Beyond “Hits”

Your Website visitor reports are a goldmine of information. If you don’t review these on a regular basis, you can’t fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.

Top Seven Ways to Tune up your Website

We’re in a recession, and perhaps your business is slightly slower than usual. But it’s always a good time to take stock of what’s working for you, and what needs some attention – including your Web site!

Exposing Your Expertise
Prophesying Profit in CyberSpace . . .

Many business owners rushed into creating Web sites, perhaps because “my competition has one”, or because “it’s the hot thing right now”.

Prophesying Profit in CyberSpace

Business owners can be rushed into creating Web sites, perhaps because “my competition has one”, or because “it’s the hot thing right now”. But, as with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketing mix.

Outsourcing Your Web Marketing

The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with the pace of change in-house.

Are Search Engines Worth It Any More?

The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked: “How do I get to be Number One in the search engines for widgets? After all, my company is the world’s leading provider of widgets – it’s ridiculous that these other nobody companies are coming up in search engines ahead of us . . . ”

Fair Measures Corporation: A Case Study In Online “Thinking Outside The Box”

Fair Measures Corporation is a nationally recognized management training company made up of attorneys and professional speakers. They consult with companies such as Oracle, Sun and Cisco around preventing employee lawsuits by treating employees with respect. Their Web site, at http://www.FairMeasures.com/ contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an “Ask the Lawyers” page where visitors can post additional questions. The site attracts frequent media attention, and has been featured in “HR Magazine”.

Is Your On-Line Business Customer Friendly?

Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually “serve themselves,” without the need for overtime staff, or lengthy voice mail procedures.

Mining For Gold… In Your Web Traffic Logs

Understanding your Web site’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research that cannot lie” – and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan.

Profiting from Publicity: Online Public Relations

Introduction
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.

Online Public Relations

Introduction

One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.