About Paula Morrow

Paula Morrow heads up http://www.idealmarketingcorp.com She specializes in public relations, information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is now read in 12 countries. Subscribe and receive 5 BONUS ebooks! http://www.Idealmarketingcorp.com/subscribe.html
Be The Brand!

Quick – what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella’s Castle.

Don’t Write Like You Think…Write Like You Talk

The Internet has provided us marketers with an amazing opportunity. It’s leveled the playing field – regardless of your background, you can now pursue a profitable business in your area of interest.

Don’t Envy The Guru – Become One!

Who says you don’t have what it takes to be a guru? True, there are so many self- proclaimed gurus online these days, it seems extremely crowded.

Profit 101: Making Your Business Prosper In Uncertain Economic Times


We’ve been going through some uncertain economic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans.

Insider trading, executives caught with their hands in the corporate cookie jar, stock manipulation, downsizings: all seem commonplace.

As a result, many businesses are revising long-term plans for a short-term focus.

So, how does your business fit into this economic climate? Actually, as a small business, you’re in a pretty good spot.

Swipe Your Way To Success (Legally!)

Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.

Which Is More Profitable: ‘High-Touch’ Or ‘High-Tech’?

Connecting to your customers in the go-go world of online marketing can be difficult. The online environment has, unfortunately, earned a reputation of being cold, distant and impersonal. As a result, people feel free to click off, delete and ignore your offers with wild abandon. And minimal guilt.

Cement Stronger Customer Relationships By Following The Confirmation Letter ABC’s

As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there’s a live person on the other side of the computer screen. They forget that they’re dealing with PEOPLE.

Does Your Web Site Beat The Clock?

Tick, tick, tick. That’s the sound of those all important 10 seconds slipping away – the average amount of time a visitor remains at a web site before clicking on.

That is, unless you give them a reason to stay.

When In Doubt, Ask!

In the rush to get online, have you ever found yourself skipping over the research fundamentals, like our Online Wannabe?

For instance, do any of the following sound familiar?

Can Your eBook Idea Survive The ‘5W’ Acid Test?

If you’ve been cruising the Internet highway for any length of time, you’ve run across tons of ebooks. They’ve almost risen to mythical proportions as “the” vehicle for producing unlimited profits. Even with this flooding of the market, the door’s still open IF you develop an ebook that’s highly targeted, serves a ‘want’ and delivers quality content.

Discover Co-Registration Services – The Secret Weapon For Flooding Your Site With Traffic

It just wasn’t happening. Yes, visitors were coming to the site, but the opt-in list was growing painfully slow. A new approach was called for, and a friend recommended trying a co-registration effort. And darned if it didn’t work!

The Critical Tool That Powers The List – How To Select The Right Listserver For Your Business

Without a doubt, being able to market online through email plays a critical role in how successful you will be on the internet. So, choosing the right listserver to power it will be one of your most important decisions.

5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Customer Relations

You’ve heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive.

8 Top Tips For Rapidly Building A Golden Opt-In List – The Key To Internet Riches!

Opt-in lists…they form the foundation of most profitable Internet businesses. So the building of a powerful opt-in list should be the goal of every Internet marketer.