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About Pat McCarthy

Pat is the Director of Business Development at Right Media, the business unit owner for RMX Direct, and the author of the Conversion Rater blog.
Small Ad Marketplaces: Can They Get Big?

The past couple of years has been great for online advertising.

Yahoo The Next AOL?

Umair thinks so, but I disagree.

Googles Display Advertising Network
· 1

Here it comes.

Success of Fast Loading Websites

I covered Marissa Mayer’s talk at the Web 2.0 Summit that focused on how Google has really learned the value of speed in their web applications. It seems as if there was much more said about this topic years back when everyone was on dialup modems.

Things I Learned at the Web 2.0 Summit

After a weekend to reflect, I’ve come up with the Top 10 Things I Learned at the Web 2.0 Summit that was put on by O’Reilly and hosted by John Battelle.

Kevin Rose Talks About Digg

Kevin Rose got a brief ten minutes to talk at the Web 2.0 Summit about what Digg knows and has learned in the last year of their amazing growth as a darling of the Web 2.0 world.

What Marissa Mayer and Google Know

Marissa Mayer from Google was up next at the Web 2.0 Summit to talk about a key point Google has learned.

It’s Like Eric Schmidt Is Speaking Through An API

The “Conversation with Eric Schmidt” was interesting for a couple of reasons yesterday at the Web 2.0 Summit.

Jeff Bezos Talks Amazon Web Services

I’ve always liked Jeff Bezos persona as he comes off as a very honest and energetic guy who’s passionate about the web and what can be done on it. He started out by talking about the Amazon we know today that has 61 million active buyers and will surpass 10 billion in 2006 sales.

Banner Ad Success and Contextual Improvement

Seth Godin gives us an anecdote from Usama Fayyad of Yahoo about a study that showed that contextual text ads saw a 249% increase click-through rate increase after a corresponding banner campaign was run.

Wikipedia Ads, People Hating Ads and Calacanis

Just some thoughts from a post by Jason Calacanis about the good Wikipedia could do for the world if it donated ad revenue money, and then Fred Wilson’s response pointing out in the comments of Jason’s post that people hate ads, and Jason himself.

15 Ways to a Killer Blog w/ the Scobles

It was day three at the Blog Business Summit and time for Fifteen Ways to a Killer Blog with Robert Scoble and Maryam Scoble.

Blog Business Summit: Jason Calacanis Keynote

Jason Calacanis of Netscape/Weblogs Inc./AOL just kicked off the day at the Blog Business Summit here in lovely and cloudy Seattle.

Obvious Corp. Buying Odeo

Evan Williams and other Odeo employees buying control of Odeo back from their VCs is definitely an interesting piece of news because it’s not that common, and it says something interesting about what some companies are experiencing right now.

Optimize Landing Pages with Google Website Optimizer

I’ve long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to find the best possible converting landing pages for their ad campaigns.

GooTube Looking More Likely

Apparently Google is ignoring my advice and has continued with their quest to purchase YouTube.