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About Pat McCarthy

Pat is the Director of Business Development at Right Media, the business unit owner for RMX Direct, and the author of the Conversion Rater blog.
Looks Like the iAd Hasn’t Cracked Mobile Advertising Looks Like the iAd Hasn’t Cracked Mobile Advertising

Over a year after Apple announced the iAd advertising format that was supposed to revolutionize mobile advertising, we heard absolutely nothing about it at this week’s developer conference in San Francisco. Apple trotted out impressive stats about all kinds of …

Rough Launch, But Color-full Future Rough Launch, But Color-full Future
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iPhone mobile application Color recently had one of the most talked about startup product launches in a long time. A lot of that was due the fact that they raised $41M prelaunch, have a well-known team, and the mobile photo-sharing …

Why Did Yahoo Miss the Huffington Post Boat?

Kara Swisher broke the news after the Super Bowl that AOL has purchased the Huffington Post for $315M with Arianna Huffington becoming the Editor in Chief in charge of AOL’s content properties. Techcrunch also has the internal AOL memo about the deal.

The Silly Quora Debate

Over the past month or so there’s been an escalating amount of hype and discussion about Q&A startup Quora in the tech world. As a quick background, Quora was founded last year by former Facebook executives/engineers Adam D’Angelo and Charlie Cheever. It raised a nice round of venture capital at a really high valuation for a company that had yet to launch.

Reasons Why Delaying Your Product Launch Can Hurt You
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A common feeling for entrepreneurs when building a web application is the fear of failure in launching one that nobody will use. This fear usually causes the entrepreneur to delay launching to add more product features in order to make their product “better” or more impressive.

This feeling usually just persists though. How does one get over this fear? I think there are a few key points to consider:

Foursquare, The Next Social Up-And-Comer

It’s funny how early adoption works and how you start to see recurring patterns. When I started using Twitter there were numerous people who questioned what it was, why it was useful, and mocked it. A couple of years later, Twitter is still on a tear.

Zappos Will Pay You To Quit

As this past year at Yahoo! has been my first year working for what I’d consider to be a large company, I’ve become more interested in strategies around running and operating companies efficiently. My past experiences have been with startups or small companies where a lot of the challenges that larger companies face don’t exist.

Big Day For Search Engine News

Yesterday was a bit crazy. A lot of news hit, and most of it I can’t really say much about. Just a little rundown though:

Maybe Advertising Should Go the Netflix Route

This article in Wired is a good read about Netflix’s competition to improve it’s movie recommendation engine.

Advertising Must Create Value

Scott Karp kicked off the new year with a good post called Five Guiding Principles For The Transformation Of Media Companies.

It’s a good post that needs to be read by every executive at major media companies today, and in many ways a lot of it seems like common sense to those who have been watching the transformation occur and understand what’s going on.

Specifically though I wanted to address Scott’s final principle:

Yahoo and JetBlue’s Arrangement

The announcement that Yahoo! Mail and Yahoo! Messenger are partnering with Jet Blue to offer lightweight wifi services on flights is both extremely cool, and kind of sad at the same time for me.

Being that I’m traveling a lot now for work it becomes readily apparent when I’m in the air that it’d be nice to be able to connect to the web in order to get work done and communicate with colleagues, friends, and family.

Facebook Valuation is Getting Crazy

Yes, like everyone else I think Facebook is a well-done and valuable internet property. They’ve executed really well, managed to steal the thunder from Myspace, and are the darling of Silicon Valley.

Microsoft Gatineau Screenshots Surface

Lo and behold, screenshots of Microsoft’s upcoming web analytics application Gatineau are surfacing on the web along with an interview with Microsoft’s Ian Thomas about the application.

blinkx Launches Contextual Video Ads

It was only a matter of time, because it’s seemed obvious to many that a good video advertising solution would be for an automated system to match video content to commercial style video ads. blinkx has announced their solution called AdHoc (honestly, must every advertising solution be “Ad-something”?) that does this.

WordPress Stats Plugin

Matt has announced that Wordpress has released a stats plugin for self-hosted Wordpress uses that integrates your blog analytics into your dashboard.

Clicky Integrates Feedburner RSS Stats

Web analytics vendor Clicky announced on their blog today that they have integrated Feedburner RSS stats for your site into the Clicky interface.

Performancing Metrics Back

A rising star in the blog web analytics space over the last year or so was Performancing Metrics. Performancing ended up having some problems and ended up selling off the metrics and community aspect of their business to SplashPressMedia.

Ripoff TV Commercials & Online Advertising

Mark Cuban has a popular post today about informercials and ripoff TV commercials degrading the quality and hurting TV networks. He also points out that his own network HDNet will never take these type of commercials.

He summarizes his thoughts with the following quote:

Web 2.0 Expo: Avinash Kaushik and Testing

One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel like the majority of the web world is so far away from embracing testing to improve web results.

Web 2.0 Expo: Jeff Weiner of Yahoo! Interview

Wednesday’s keynote at the Web 2.0 Expo was Yahoo’s Executive Vice President of their Network Division. Jeff first covered what the network division consists of:

Web 2.0 Expo: Built to Last

Yesterday at Web 2.0 Expo one of the main keynote sessions was the “Built to Last” Panel which consisted of John Battelle asking various questions to a few entrepreneurs who have built companies that have sold or were worth selling. The participants in the session:

Web 2.0 Expo: Venture Capital 2.0

A popular and very funny session today was the session entitled “Venture Capital 2.0: Bright Future or Broken Forever?”. This session was moderated by Mike Arrington of Techcrunch who is a former VC himself and current angel investor. It appeared like it could be boring listen to a bunch of venture capitalists talk, but Arrington did a very nice job spicing it up with well-timed insults and jokes.

Web 2.0 Expo: Starting Up 2.0

My first session here at Web 2.0 Expo is “Starting Up 2.0: Strategies for Pitching, Financing & Growing Your Web 2.0 Startup” with Jeff Clavier of SoftTechVC and Rob Hayes of First Round Capital.

Ad Exchange Market Heats Up

It hasn’t been a secret in the industry that Doubleclick is working on an ad exchange that’s something along the lines of what we do at Right Media.