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About Olivier Duffez

Olivier Duffez is an SEO consultant specialized on Google. Working on the Internet since 1997, he created in 2002 Web Rank Info, a free SEO resources French community (+13,000 members), and in 2003 his company Web Rank Expert. He created an online collaborative dictionary supported by Google.fr and DMOZ.

He's giving SEO conferences in ImiTiki's seminars and wrote a book about Google and SEO in 2004. He's also part of the developpment team of PR Weaver and Agent Web Ranking softwares.

New Adsense Format For Google?

According Darren Rowse (from Problogger.net) Google is secretly testing new Adsense format.

Working at Google = Fun!

Jen Fitzpatrick (Director, Engineering at Google) points out a video they’ve put together highlighting all the benefits of working at Google.

Google Testing Alternate Searches

Google is testing a new feature called “Alternate Searches” intended to enhance the user search experience. Other search engines like Yahoo! or AskJeeves have included in their results pages some suggestions of related searches.

French Version of Google Toolbar 3
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Today, Google released a new version of the Google Toolbar. This free browser tool now checks spelling, enables users to translate English text into 8 other languages.

Is Google Using Several Algorithms at the Same Time?

To analyze Google results on several Google data centers we have developped a free online tool called Google Data Centers Analysis Tool.

Microsoft’s Key Windows Architect Defects To Google

According to Microsoft Watch, Mark Lucovsky, one of Microsoft’s key Windows architects, has defected to Google.

A JavaScript That Kills Google AutoLink Links

Chris and Gurtie at Search Guild have published a working script that webmasters can insert into their webpages that kills Google AutoLink links.

Google Changed the Toolbar Checksum Algorithm… Again!
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Olivier Duffez takes a look at Google’s changing of its Toolbar Checksum Algorithm.

Yahoo! Image Database Increases to 1.5 Billion Images

Yahoo! has just indicated that they now index more than 1.5 billion images in their Images Search Engine.

Google Buying 30 Acres In Oregon … Hmm

According to the Business Journal, Google is planning to pay $1.87 million for 30 acres of industrial land within the Port of The Dalles’ Chenoweth Creek Industrial Subdivision.

Search Engine Marketing Survey in France

On February 2005 Zdnet (Cnet) France and Imitiki organized a search engine marketing survey. This survey was targeted to…

VNU Business Media and Google Sign Deal for Targeted Advertising

VNU Business Media to show relevant Google AdWords ads across its network of business publications.

Google to Host Some Wikimedia Projects?

According to Wikimedia, Google has made a proposal to host some of the content of the Wikimedia projects.

End of the Yahoo Directory?

Few hours ago, Agent Web Ranking Search Engine Research Center received an alert about Yahoo IT.

Google Backlinks Update (Not Really a Google Dance)
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Google is updating the backlinks reported by the link URL command. This is not really a Google Dance …

Google Employee Blogs
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In case you’re looking for some Google employee blogs, here is a relatively comprehensive list …

Should You Use Targeted Keywords in URLs?
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As you know, search engine algorithms look at over 100 criteria. If you read forums about Search Engine Optimization, you will see that some SEOs recommend to use keywords in URLs and others claim it is useless.

MSN Spaces: More Than a Blog?

MSN launched MSN Spaces, its new blogging service. The MSN Spaces beta version is a free service available in 14 languages and 26 markets worldwide.

New Google Backlinks Update

A Google backlinks update is now on its way! You can see some changes via the “link:” command in Google.

gdSuite: a Google Desktop add-on

gdSuite is a Desktop Search client. This means that you can use gdSuite to search for files, e-mails, web pages you’ve viewed, AIM conversations you’ve had, and, in the near future, Trillian chats and Gmail.

Relationship Between PageRank And Number Of Backlinks

On the forums or by email I am often asked the following sort of question: “How many Backlinks do I need to get in order to have PR5?”. The answer is simple and always the same one: “This question cannot be answered because the PR doesn’t only depend on the number of backlinks, it also and above all depends on the PR of each of those links…” Or to put it differently, a page can have PR5 with a single backlink whereas another one can have 3,000 backlinks and PR5 too.