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About Oliver Roup

Oliver brings over 15 years of software experience to VigLink. Previously, he was a Director at Microsoft in charge of product for various media properties including XBOX Live Video Marketplace, Zune Marketplace and MSN Entertainment. He received his bachelor's and master's degrees in computer science from MIT and his MBA from the Harvard Business School.
2014: The Year Affiliate Marketing Grows Up 2014: The Year Affiliate Marketing Grows Up

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing — driving traffic through product links embedded in original content — is one of the oldest business models on the web and it has barely changed in …