Author Archive for: ‘Oliver Roup’

2014: The Year Affiliate Marketing Grows Up

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing — driving traffic through product links embedded in original content — is one of the oldest business models on the web and it has barely changed in a decade. This year, 2014, change is emerging. A new affiliate exchange, bringing merchants and publishers together to buy and …

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