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About Neroli Lacey

I'm Neroli Lacey of Beyond Communications Inc. in Minneapolis, MN. Ive been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. VISA, 3M and Perot Systems are some of my bigger clients. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, The Guardian, The Evening Standard, New Statesman, Vogue and Tatler.

Before newspapers I was an investment banker. I grew up in London, England, studying Latin with Greek at Bristol University.

Please visit my website: www.beyondcommunications.com

Or contact me at: neroli@beyondcommunications.com 612-215-3826
9 Tips for Great Design of Your Marketing Materials

1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too.

Cleaning Up Your Copy

When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side.

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

Organizing Your Data to Write Better Copy

Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next?