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About Neil Payne

Neil Payne is Director of Kwintessential, a cross cultural communications consultancy.
Reciprocal Linking Etiquette

Reciprocal linking is of great importance to website owners who wish to achieve good rankings on the major search engines. As a result the internet has witnessed a growth in link’ sites where webmasters can find potential reciprocal link partners. In addition, webmasters are trawling the internet looking for link partners that can benefit their site either through complementary content or high page rankings.

Culture and Website Localization

With the rise in ownership of computers and internet usage growing daily, the internet is fast becoming the primary port of call for information, shopping and services. In addition, those computer and internet users are increasingly from non-English speaking countries. At the end of 2002, it was estimated that 32% of internet users were non-native English speakers. This figure is constantly rising. In response, businesses have quickly become aware of the benefits of website localization.

Website Translation

Websites are now a crucial part of most businesses. They generate revenue, offer an avenue for promotion and are easily accessible means of providing information on a company. However, the global economy now demands that companies look beyond national borders if they wish to expand.

Dogpile – Cross Cultural Issues

In September 2004, the US based meta search Engine Dogpile announced that is was changing its name to WebFetch in Europe and the UK. This change is a perfect example of the cross cultural issues language can pose for international businesses.

Business Etiquette

Business etiquette is in essence about building relationships with people. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential.

Business Meeting Etiquette
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Business etiquette is essentially about building relationships with colleagues, clients or customers. In the business world, it is these people that can influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential by presenting yourself favourably. Business meetings are one arena in which poor etiquette can have negative effects. By improving your business meeting etiquette you automatically improve your chances of success.

Cross Cultural Solutions for International Business

Globalisation, the expansion of intercontinental trade, technological advances and the increase in the number of companies dealing on the international stage have brought about a dramatic change in the frequency, context and means by which people from different cultural backgrounds interact.