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About Navneet Kaushal

Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.
SES – Meet The Crawlers

Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed.

SES – Search APIs
Major search engines offer application programming interfaces that let you tap into search results, ad listings, ad management systems and other things. This session looks at APIs that are available and how you might use them.

SES – CSS, AJAX, Web 2.0 & Search Engines
As the web moves into its second generation, sites are making more use of CSS, AJAX and other advanced and interactive design techniques. But how are the largely Web 1.0 search engines reacting to these, from an SEO perspective. This session explores issues and solutions.

SES – So You Want To Be A Search Marketer!
So You Want To Be A Search Marketer!: Search Engine Strategies San Jose 2007

In this session, search engines experts discuss on the different strategies that can help one in becoming a search marketer.

SES – The SEO Reputation Problem
SEO is a four-letter word to some people that stands for snake-oil salesmen and blog spammers. Yet SEOs are also highly in demand and plenty help website generate traffic that converts. This session looks at SEO’s reputation problem and explores possible solutions.

SES – SEO Q&A On Links
No presentations — just plenty of time to put questions to search engine optimization and link building experts who are in the trenches about issues relating to linking.

SES – Local Search Marketing Tactics
This session looks at ways search marketers are tapping into an an audience using local search engines, online yellow pages and other local search methods.

SES – SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

SES – Copyright and Trademarks
Search marketers will almost certainly run into copyright or trademark issues at some point in their careers. This session covers law fundamentals you should know, as well as common tips and tactics you may need to use relating to how these issues apply to free and paid listings.

SES – Link Building Basics
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.

SES – Writing for Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows.

SES – Search Engines on Click Fraud
In this session, search engines discuss how they deal with click fraud concerns.

SES – Video Search Optimization
Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.

SES – Are Paid Links Evil?
Search engines, especially Google, say don’t do ‘em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay? We explore the issues, in this session.

SES – Domaining & Address Bar-Driven Traffic Session
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Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they’ll get to a relevant site. More and more, domainers are ensuring they don’t draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues.

SES – Personalization, User Search & Data Session
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.

American Airlines Sues Google
American Airlines Sues Google Over Keyword Ads reports Eric Goldman.

How Google Deals with Fragments/named Anchors
In a post called ‘Talk like a Googler: parts of a url‘, Matt Cutts discusses how Google deals with fragments/named anchors.

Here are some of the components of the url:

Yahoo’s Conversion Tips
Yahoo’s Search marketing blog has 9 tips compiled by the team on how to improve conversion rates while also optimizing landing pages.

Best ways to optimize your landing pages:

Google Custom Search – All NoFollow
Google prevents indexing of Google Custom Search blog informs Rusty Brick. The code includes:

Webmaster Central’s Future
Webmasters Google Go-to-guy Matt Cutts has a post in his blog which asks all suggestions on improving Webmaster Central. After all improvements were made based on suggestions given by webmasters.

Google AJAX Search API Including Image Results
Google AJAX Search API now has image search results reports the Goog

AdWords Forces Common Denominator Keywords
Google AdWords Advertisers are a worried lot thanks to the way AdWords has an all-powerful way of handling keywords, a thread at Webmaster World reports.

Add Reviews To Google Maps!
Megan Quinn has a post on an interesting and fun feature in Google Maps which allows users voice/write their opinion.