About Navneet Kaushal

Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.
Is Google Building a New Googleplex?
There is a buzz going on in the industry that Google is planning to build a new campus in Northern California. This information came into the limelight in a job description for Director Real Estate and Workplace Services (HQ/NorCal) – Mountain View, found by David Dalka.

The job description goes like this:

Yahoo! Shares Links, Adds More Value To Its Homepage
Erick Schonfeld writes that, "visitors to Yahoo’s homepage will start to see links going to blogs and media sites that don’t have a syndication deal with Yahoo."

AdWords Quality Score Keyword Analysis Service
Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.

Why Do Googlers Quit?

Fortune Magazine rated Google Inc as No.1, in the 100 best places to work in , for the year 2007.

MSN Revamps MSN India Portal
MSN India re-launches with a cutting-edge new design and new options and features. One of the new options include choosing either to view a narrow or a wide layout.

Penalties of Spamming Wikipedia
Spam Wikipedia, and you will end up in one of the most dreaded places in the World Wide Web. Imagine a place where your site appears in the ‘Spammer Blacklist’ and Yahoo! And Google give you the cold shoulder.

Google Offers More Languages for Suggestsions
As always Google is always trying to constantly improve themselves and the latest feature launched is search suggestions in more languages.

SMX Rewind

So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:

SMX: Wikipedia, Yahoo Answers & Answer Sharing
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX: Micro Communities
Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.

SMX: Evangelist – The Marketer’s Role in SMM
Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

SMX: Effectively Leveraging Social Networking

Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.

Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you’ll learn to network and participate in an acceptable and effective manner.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX: Social Media Marketing Essentials
Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You’ll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land


Rand Fishkin, CEO & Co-founder, SEOmoz

Neil Patel, CTO, Advantage Consulting Services

SMX: Marketer’s Guide to Social Bookmarking & Tagging
Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer’s guide to using bookmarking and tagging effectively.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX: Linkbait – Chumming for Traffic…

Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they’ll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.

SMX: Extra! Extra! The Social News Sites
Digg, Netscape, Reddit, Newsvine and others allow community members to share and rate news stories.

They are primary news sources and influential outlets that must be considered by marketers. But don’t expect to post your old-school press release and get a good response! Learn how these sites work and how to best tailor your message for maximum visibility on them.

Make Your Query Smarter On Yahoo!
Talking about their successful Yahoo! Search Assist, Yahoo! now discusses ‘The Other Half of the Search Equation’.

Google Search Available On SMS In India
As seen on ‘agencyfaqs!‘, Google has initiated an SMS-based search service in India. Now, mobile users can use Google SMS by searching the company’s short code, 54664.

New Yahoo Search Marketing Features
Following last week’s announcement of how Google finally has a real challenge, the official Yahoo! Search Marketing Blog announced updates for YSM.

Selling Paid Links Can Hamper Your Google Rankings
Danny Sullivan at Search Engine Land points out that "Selling paid links can hurt your page rank or rankings on Google". He says, "More and more, I’ve been seeing people wondering if they’ve lost traffic on Google because they were detected to be selling paid links."

Iheard: Internet Radio Search Engine

Recently FUSA Capital Corp launched iheard, a search engine for music, sports and talk radio stations.

About the search engine:

Advertise On Whole Network Of Sites With YSM
Yahoo! Search Marketing includes a new range of sites. This news came into the limelight through a blog posted by Yahoo! Now Yahoo! Search Marketing’s advertising will not be restricted to just Yahoo! Search and other Yahoo! Sites.

AskCity and Entertainment Publishing
AskCity is the best platform for any kind of local search within no time. And now it will also bring a smile on your face as it will even save your hard-earned money.

To know how, one has to enter IAC sister company Entertainment Publications, Inc, which is known as a company that puts out the annual Entertainment coupon books.

Use Images & Drive Traffic
Jennifer Laycock writes a great article on how using images can boost traffic.