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About Navneet Kaushal

Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.
PubCon – Effective Domaining Strategies
Today’s domain picture is multifaceted and complex. This session will look at effective processes and strategies for successful domain buying today.

SES – Managing PPC for Multiple Clients
This session will define and discuss industry best practices in Pay Per Click Account Management as well as discuss geographical ad targeting, best use of ad spend per keyword, targeting competitive vs. niche keywords, and managing multiple clients while using multiple ad tracks (AdWords, YSM, AdCenter, etc.)

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

SES – PayPerCall and You
Whatever happened to Pay Per Call? It wasn’t too long ago the other "PPC" was being heralded as the next greatest thing in search.

SES – Your Marketing Program in Context
Web marketers are presented with many options for search engine marketing – the blue chip keyword buys from Google, Yahoo! and MSN, strategic organic SEO strategies and the long tail strategy of expanding keyword buys beyond common favorites.

SES – PPC on Influential Blogs
While most marketers are familiar with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, there are a number of new PPC advertising alternatives on influential blogs and social networking sites.

This session will introduce you to some of the more innovative ways to run conversation-level ad targeting on influential and behaviorally and contextually targeted sites.

Moderator: Greg Jarboe, President and Co-Founder, SEO-PR

PubCon – SEO Design, Organic Site Structure
Site design is critical for quality indexing and rankings. There are pit falls that are not apparent. This session will take a top down approach to designing a modern website.

Moderator:

  • Todd Friesen

Speakers:

PubCon – Link Baiting Strategies
Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating.

Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.

Moderator:

  • Jake Baillie

Speakers:

PubCon – Optimize for Contextual Ads
Contextual ads clearly require a different type of optimization from traditional graphics and banner ads.

Focusing your site specifically for contextual ads will often result in higher search engine rankings because of the added targeting effort. This panel will look at various optimization and utilitarian methods of engineering a site specifically for contextual based advertising.

Moderator:

  • Detlev Johnson

Speakers:

AdSense Losing “Advertise on this Site”
Google will drop the "Advertise on this site" link feature displayed next to AdSense ads. With the help of this link, AdWords advertisers were able to directly target a specific site.

Are Paid Links Subverting Search Quality?
Search engines, especially Google, say don’t do ‘em. But some search marketers say paid links work. Are paid links subverting search quality? Or are they simply a fact of life, here to stay?

Moderator: Chris Boggs, Manager, Search Engine Optimization, eMergent Marketing/BRULANT, Inc.

Speakers: William Leake, Founder and CEO, Apogee Search, Eric Ward, CEO, EricWard.com, Brian Boland, Director-adCenter, Microsoft Corporation.

Keywords Still the Foundations of SEM Campaigns

Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.

Elections Gadget for iGoogle
A new gadget was created by the Google team for personalizing iGoogle’ homepage. The gadget will keep you up-to-date with all the big and small happenings related to the US elections, scheduled to take place in 2008.

Google Trends Gets New Look & API
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Google Trends program will get a new look with a new application interface program.

Live Search Now Returns Extra Links
In a recent SEOCO blog, it was reported that Live.com now returns extra links under the first result.

SEMPO Organizes Annual Meeting
SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.

PubCon – Content Creation
Constant content creation is the fuel for your website. Whether you live ‘n die off search engine referrals or natural type-in traffic you understand the need for minty fresh content. This panel of content gurus will look at how to keep the creativity flowing and managing the content process.

Moderator:

  • Elisabeth Osmeloski

Speakers:

SES – Maximum Retail Conversion
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Some sites are all about direct sales. Search is arguably the most influential and accountable form of online marketing and we’ve assembled a list of experts who will show you the way. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home.

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

SES – Big Site, Big Search
How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch.

PubCon – The Social Marketing Playing Field
This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.

Moderator:

  • Joe Laratro

Speakers:

PubCon – Monetizing Social Media Traffic
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.

Moderator:

  • Rand Fishkin

Speakers:

SES – Actionable Social Media
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink

SES – Ignite Viral Campaigns
Igniting Viral Campaigns: In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about.

Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network

SES – The Orion Panel
Orion Panel: Universal, Blended and Vertical Search: Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week’s optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search.

Mayer Gives Early Look at Search Trends

According to Google Press Center  "Marissa Mayer, Vice President of Search Products & User Experience at Google, will host an interactive webcast to give reporters an early look at the fastest-rising searches conducted on Google.com in 2007."