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Google’s Minus 60 Penalty

It is considered to one of the most dreaded penalties that can be levied by Google on a Webmaster for bad link practices. Known as -60 Penalty, it pushes the website of the penalized Webmaster 60 positions back in the search pages. This penalty is enforced mainly in the case of Paid Links, as they are considered to a be questionable tactic to gather links.

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The SEO Trademark Drama

Earlier this month we informed our readers that a guy named Jason Gambert had been running around in the Trademark Office trying to get the term Search Engine Optimization (SEO) trademarked. Well his wish just ran into a brick wall and now things have gotten really nasty.

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The Return of Google’s WHOIS Feature

Google had launched an application in January 2004 called WHOIS, that was later withdrawn. However, now according to Matt Cutts, the WHOIS feature has been released again.

By entering a simplistic web address such as whois google.com, a user would be able to know the creation and the expiration date of the domain.

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Microsoft & News Corp. Joint Bid For Yahoo

According to New York Times Microsoft Corp. is in talks with Rupert Murdoch’ News Corp, publishers of ‘The Wall Street Journal’ about a joint bid towards the acquisition of Yahoo!. As of now, the two corporations still need to reach an agreement, but some sources have stated that the talks are extremely serious in nature.

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OpenX Moves To L.A. And Gets A New CEO

OpenX which is an open source ad server platform is moving its HQ from London to Los Angeles. According to a report by AllThingsD, while going through the transition of re-branding itself from OpenAds this February, OpenX decided that it needed a new CEO and picked up Yahoo’s global ad marketplaces SVP (senior vice president) Tim Cadogan as the new CEO.

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SEO Being Trademarked?

It seems the world we live in has recently been relocated to the ‘Twilight Zone’. The reason being, that recently a man named Jason Gambert is trying to register ‘SEO’ as a trademark. The most shocking point in this bizarre event is that he has managed to get all the way to the publication stage of the registration process.

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Google Gives Advice On Universal Search

Google had posted ‘recommendations on how to take advantage of universal search‘ last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month ‘universal’ and ‘personalized’ search remained the core of the conference topics.

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Paid Ads In Google’s “Search-within-Search” Feature Are Gone

Instead of garnering appreciation, Google’s ‘Search within Search’ feature came under intense criticism since the day of its launch.

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Google’s Acquisition of DoubleClick Complete

Finally Google has successfully completed the acquisition of DoubleClick, a leading Internet advertising service providers. And even EU has given a green signal to the merger and therefore from now onwards DoubleClick would be owned by Google unchallenged.

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Googlebot Gets Candid

Googlebot is like a dream which knows us all , , and soul. Here in this interview, Maile Ohye as the website and Jeremy Lilley as the Googlebot from Google Central Webmaster blog would answer all those questions that you ever had.

Question & Answers

Googlebot: ACK

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Yahoo! Adds Nofollow Tags To Photo Descriptions On Flickr!

Flickr has recently added nofollow tags to the links present within its Web site observed Jeff Muendel & Brian Brown. This change came to light during a review of a Flickr account. The picture portal has long been considered one of the most attractive social media entities amongst few others for improving inbound links to a given site.

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adExcellence Program Launched In The UK

The adCenter blog reported that Microsoft has announced at Search Engine Strategies in London, that the adCenter customers in the UK can now sign up and take the adExcellence exam.

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